article thumbnail

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

article thumbnail

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Showing that you care: The evolution of health altruism. Social roles, prestige, and health risk. Proceedings of the British Academy, 88 , 119-144. [5] 8] (2016, June 2). 10] Sugiyama, L.

article thumbnail

How to build deeper connections with your donors using surveys

iMarketSmart

61] Health events (diagnosis with cancer, declining health) do the same. 62] A survey can remind donors of these gift ideas. Promoting the return of lapsed blood donors: A seven-arm randomized controlled trial of the question–behavior effect. Health Psychology, 33 (7), 646-655; Godin, G., Sheeran, P.,