How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] This added detail increased average gift size by almost half.[4]
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