How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. Motivation for giving to NCAA Division II athletics. Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. This added detail increased average gift size by almost half.[4]
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