Nonprofit Marketing Guide

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Or you could get specific and search, for example, “nonprofit direct mail strategy” or “nonprofit animal shelter fundraising” and find something more targeted. .

Voluntary Action 144

Voluntary Action Public and Nonprofit Management Universities Psychology 144

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Donor Motivation Leadership 63

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

The Agitator

MAY 9, 2018

So, unless they told you upfront they didn’t want to ever again hear from you, here, according to Erica Waasdorp are the Top Three Tips on monthly donor stewardship taken from her Monthly Donor Motivation column in NonProfitPRO. Send a Hard Copy Thank-You Letter Immediately.

Donor Motivation 49

Donor Motivation Retention Food Values 49

The Agitator

JANUARY 20, 2013

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

Participation and motivation 81

Participation and motivation Donor Motivation Management Culture 81

iMarketSmart

OCTOBER 3, 2022

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. Their hero story causes them to misperceive donor motives. This can lead to bad messaging and bad management. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

iMarketSmart

APRIL 10, 2023

Nonprofit Management and Leadership, 28 (4), 437-452. [47] 48] When a current gift to fund an endowment is too large for the donor, a virtual endowment might work. Nonprofit Management and Leadership, 28 (4), 437-452, 447. [52] His focus is on accurately uncovering “deeper constructs” of donor motivation.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52