Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Or you could get specific and search, for example, “nonprofit direct mail strategy” or “nonprofit animal shelter fundraising” and find something more targeted. .

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

OCTOBER 3, 2022

But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. Their hero story causes them to misperceive donor motives. This can lead to bad messaging and bad management. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

APRIL 10, 2023

Philanthropy & Education, 2 (2), 1-28. [45] Nonprofit Management and Leadership, 28 (4), 437-452. [47] 48] When a current gift to fund an endowment is too large for the donor, a virtual endowment might work. Nonprofit Management and Leadership, 28 (4), 437-452, 447. [52] [44] James, R. 51] James, R.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52