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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Raising Extra Billions By Changing The Rules

The Agitator

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones.

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How to build deeper connections with your donors using surveys

iMarketSmart

Management Science, 65 (9), 4049-4062, Table 1. [19] In absence of money: a field experiment on volunteer work motivation. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27 (2), 998-1011. [34] Nonprofit Management and Leadership, 28 (4), 437-452. [47] 19] Mertins, V., & Walter, C.