Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Why is the Psychology of Giving Important? How Can you Encourage Your Donors to Give?

Psychology 113

Psychology Donor Motivation Philanthropy Nonprofits 113

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 141

Voluntary Action Public and Nonprofit Management Universities Psychology 141

iMarketSmart

APRIL 10, 2023

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. But it dramatically decreased the morality rating of nonprofit organizations. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52