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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. The messaging and methods that inspire your current donors will likely attract more donors like them.

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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Or you could get specific and search, for example, “nonprofit direct mail strategy” or “nonprofit animal shelter fundraising” and find something more targeted. .

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How to Learn the Advanced Fundraising Skills Needed for Long Term Success as a Major Gift Officer

iMarketSmart

They’re told why nonprofit organizations deserve their money. The Donor Story: Epic Fundraising eCourse teaches you how to relate to donors on the level described earlier – how to draw them into a relationship that feeds their soul and inspires them to give their best gift, and feel great about it.

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

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5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Your donors believe in your cause and want to help your nonprofit reach its goals, so it’s important to make your fundraising page less transactional and more inspirational.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

After all, your donor feels great about the commitment they’ve just made and is more likely to continue giving—this time, in the form of information. Often, nonprofits use their thank you pages to say nothing more than “thanks for the donation.” For example, you could ask “What motivated your donation today?”

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The Top 14 Hashtags You Should Use Each Week

NonProfit Hub

The second hashtag shown is either second or third on the list of impressions for that day, depending on how relevant it could be to nonprofit organizations as a whole. However, that might not apply to your nonprofit (props if you can figure out how to use it and stay on brand). Happy #MotivationMonday !