Bloomerang

MAY 4, 2023

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Honestly, this apartment would be a perfect fit for you—it’s a great area, a lovely building, and close to public transport.” “But Sargeant maintains that “ Donors are fundraising’s customers.

Public and Nonprofit Management 91

Public and Nonprofit Management Public Policy Psychology Philanthropy 91

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

APRIL 10, 2023

If a donor wants a publication, newsletter, or event details, that’s easy.[55] 55] Survey outcomes: Teach something about the donor Questions can work even without the follow up.[56] Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. 1949/2004).

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52