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Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf.

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How to build deeper connections with your donors using surveys

iMarketSmart

The idea is this: Suppose we ask a person to do some pro-social act. People are less likely to act pro-socially than to predict they will act pro-socially. Asking for the prediction first increases pro-social behavior. The question begins with a “social norm” statement. 33] This uses social-emotional language.