Bloomerang

OCTOBER 23, 2023

Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. Worse, studies show that we’re more likely to perceive negative news as truthful. Yes, we’re in deep sh*t on many levels. Why would they think I don’t know this?

Advertising 90

Advertising Philanthropy Marketing Marketing 90

NextAfter

OCTOBER 19, 2022

A few weeks ago, I was preparing for a client call and asked my contacts at the organization what their most pressing question was so that I could come prepared to discuss it with them during our standing weekly meeting. When I saw their response, I smiled because lots of clients and organizations have been asking this exact question this year.

Retention 74

Retention Advertising Values Fundraising 74

The Charity CFO

APRIL 27, 2022

Why do people give to nonprofits?”. And while he’s found that the answers vary wildly, he’s managed to identify some core principles that can predictably boost giving to your nonprofit. That’s also seen different experiences because of their different roles. The biggest communication problem most nonprofits face (13:25).

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofit Administration and Development 98