Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
Marketing materials can regularly teach the benefits of such gifts. (Of American Economic Review, 105 (5), 381-84; See also , Campbell, J. Journal of Intellectual Property Law, 13 , 179-204. Journal of Family and Economic Issues, 24 (3), 233-256. Rutgers Journal of Law & Public Policy, 14, 169-195. [4]
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