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When I heard about a wonderful new study from Neon One, called “Donors: Understanding the Future of Individual Giving,” I was so excited. It pulls together a bunch of other studies into one easy-to-read document, with lots of graphs, charts and insights from fundraisers and thought leaders in the industry.
We’ve been telling nonprofit communicators for a long time to visually map out their workflows. A visual map of the steps and processes of your work can really help others understand what it is you do and what it is you need them to do. It can also communicate norms for numbers of drafts, review times, deadlines, and other potential bottlenecks that could be making you silently scream every day slowing you down at work.
As I reflect on the successes of our campaign — my first as Healing Transitions’ executive director and the organization’s third in its history — I’d like to share several lessons I learned that may help you as you consider leading your organization into a major fundraising campaign.
It took me 16 contacts over a 12-month period to get a visit scheduled with one couple. They then went on to give over $100,000. This isn’t that out of the ordinary. I frequently encounter people who think that if they have contacted someone 2-4 times without a response, they should take them off the list. Are you kidding me? We’re not selling a $50 product; we’re trying to start relationships with people that could potentially give millions of dollars over the course of their lives.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofits lose 99% of their website visitors, which means that only 1% of them become donors. So, how can you win over more than just 1%? Your success will stand or fall by the donation experience delivered to your visitors. You can make it effortless for them to donate by adding Donslplus’ friendly and engaging website widget in less than 15 minutes.
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