Nonprofit Marketing Guide

APRIL 16, 2025

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Traditional audience personas can be helpful, but they often dont capture the true motivations behind why people engage with your cause. Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and in

Leadership 187

Leadership Nonprofits Values Culture 187

The Chronicle of Philanthropy

APRIL 16, 2025

By M.J. Prest New York Genome Center/John Abbott Photography The New York Genome Center is an independent, nonprofit academic research institution that serves as a multi-institutional hub for collaborative genomic research. Plus, the 1803 Fund pledged $75 million to Oregon groups that serve Black youths, and the Bezos Earth Fund and the Global Methane Hub will give $27.4 million to lower methane emissions through livestock breeding programs.

Collaborations 136

Collaborations Nonprofits 136

NonProfit Leadership Alliance

APRIL 16, 2025

Couldnt make it to the Nonprofit Leadership Alliances annual Elevate Conference on February 25-27 th , 2025? Now, you dont have to miss out! Elevate 2025 On Demand is officially live and ready for you to stream at your convenience. Elevate is a 3-day virtual nonprofit conference designed to help mission-driven professionals and organizations thrive in a rapidly evolving world.

Public and Social Policy 130

Public and Social Policy Public Policy Leadership Nonprofit Leadership 130

Amy Eisenstein

APRIL 16, 2025

Great piece, Amy! Love the idea of ‘Make America Kind Again, a.k.a. MAKA. Maybe we could start this desperately needed movement!! Also, #9… think like the recipient of the message; what would they want to hear and how do you want to make them feel or respond to your message. Finally… what to do when writer’s block hits– how I wish I could take my computer into the shower!

Fundraising 130

Fundraising Fundraising Nonprofits 130

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

The Chronicle of Philanthropy

APRIL 16, 2025

A new campaign seeks $20 million for groups standing up as the White House undermines the rule of law. By Joe Goldman and Skye Perryman Getty Images Across the political spectrum, many Americans are anxious about the countrys future.

Law 295

Law Nonprofits 295

NonProfit Quarterly

APRIL 16, 2025

Image Credit: Photo by cottonbro studio on Pexels When Courtney Harge, former CEO of cultural arts organization OF/BY/FOR ALL first approached her board to let them know that she was concerned they may need to close, the response she received seemed to convey that it simply wasnt a possibility. When mission-driven organizations end with care, it can help ensure the wellbeing of their outgoing staff, their communities, and future work.

Culture 84

Culture Energy Finance Leadership 84

Bloomerang

APRIL 16, 2025

In the highly competitive world of nonprofit fundraising, standing out is more than just having a great missionits about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know.

Retention 75

Retention Participation and motivation Values Culture 75

The Chronicle of Philanthropy

APRIL 16, 2025

When a financially stable nonprofit vacuums up precious dollars, smaller organizations lose out. By Mark S. Gold Getty Images When a financially stable nonprofit vacuums up precious dollars, smaller organizations lose out.

Nonprofits 201

Nonprofits 201

Jeff Brooks

APRIL 16, 2025

I just read this on a marketing blog: Millennials are looking for experiences that are unique, creative, and edgy. That is a useless and silly assertion. It might be true of some millennials. There might be research showing its a trait more common among millennials than others. But as a blanket assertion, its not only unprovable, it is almost certainly untrue.

Fundraising 59

Fundraising Fundraising Marketing Marketing 59

The Chronicle of Philanthropy

APRIL 16, 2025

Among the findings: DAF donors give in multiple ways, and they're promising prospects to make planned gifts. By Rasheeda Childress Getty Images Among the findings: DAF donors give in multiple ways, and they're promising prospects to make planned gifts.

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Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

NonProfit PRO

APRIL 16, 2025

Artificial intelligence is changing how nonprofits work, but it comes with risks. Here's why you need an AI policy, and how to create one.

Nonprofits 147

Nonprofits 147

Candid

APRIL 16, 2025

The two largest donor-advised fund (DAF) sponsors in the United States, Fidelity Charitable and DAFGiving360 (formerly Schwab Charitable), both reported 25% year-over-year growth in grant dollars in 2024. As the use of DAFs continues to expand, nonprofits are increasingly asking: How can we get DAF sponsors to recommend our organization to their DAF donors?

Public and Nonprofit Management 52

Public and Nonprofit Management Foundations Philanthropy Nonprofits 52

Big Duck

APRIL 16, 2025

Can a merger make your mission stronger? Peek behind the scenes of the Idealist andVolunteerMatch mergerand explore what it could mean for your nonprofit.

Nonprofits 52

Nonprofits 52

NonProfit Quarterly

APRIL 16, 2025

Image Credit: geckophotos on iStock In these perilous times, how can social justice philanthropy show up and be effective? Understandably, the focus tends to be on grantmaking. But philanthropys power isnt limited to grantmaking. Its financial clout, especially its investment decisions, can shift political terrainand history offers proof. Divestment worksnot just by removing capital, but by changing public perception, pressuring institutions, and stigmatizing injustice.

Philanthropy 91

Philanthropy Public and Social Policy Nonprofit Administration and Development Leadership 91

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Stanford Social Innovation Review

APRIL 16, 2025

By Brian Vo & Clara Miller When floods hit West Virginia in February 2025, McDowell County put out a call asking residents to complete an online form detailing their property damage. For many residents, that wasnt an option. Even in the best of times, 1 in 5 McDowell households have no internet. With floods damaging cell towers and broadband infrastructure, the problem became far worse.

Finance 69

Finance Construction Health Social Enterprise 69

NonProfit Quarterly

APRIL 16, 2025

Image Credit: asadykov on iStock Libraries and museums are some of the latest targets of the mass layoffs and funding restrictions that have become characteristic of the second Trump administration. At the end of March, the Institute of Museum and Library Services (IMLS), a federal agency that provides grant funding to museums and libraries across the country, placed its whole staff on administrative leave.As NPR reported, This followed Trump’s previousexecutive ordershrinking seven federa

Education 105

Education Education Law Children 105