Thu.Mar 31, 2022

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3 Steps to Create the Ultimate Donor Retention Plan

NonProfit PRO

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization. .

Retention 303
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Challenges Nonprofit Communications Directors Manage Daily [Air Travel Metaphor]

Nonprofit Marketing Guide

Earlier this week, I described the air travel metaphor for nonprofit communications and marketing I have been using with coaching clients. As a refresher, here are the basic ideas: Programs and Departments = Airlines. Campaigns, Events, Projects = Airplanes. Specific Communication Needs, Messaging, Creative, etc. = Passengers. Comms Team and Workflows = Airport.

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Nonprofits Should Make Donating Easier Amid Cost of Giving Crisis

NonProfit PRO

Just like you and I are experiencing with food prices, gas prices and other prices going up, we’re not alone in that trend. And, as fundraisers, we should be concerned about the impact on giving.

Food 279
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Don’t get fooled by metrics without context

iMarketSmart

No one cares how much money you’ve raised. Displaying how much money you’ve raised on your website, on your LinkedIn, on your resume, or anywhere else without context is a COMPLETELY UNHELPFUL METRIC. Let me explain…. If an average car salesman sells 10 cars a month, valued at $30,000/car they did $3.6 Million in sales. WOW! Problem is they might only make $60-$100k off of those sales.

Values 52
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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SmartSimple Adopts Universal Nonprofit Impact Registry

NonProfit PRO

The Impact Genome Project and SmartSimple announced that SmartSimple will be the first cloud software platform to integrate the Impact Genome, a universal nonprofit impact registry.

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Data Recovery Planning: The First Step for Your Enterprise

Nonprofit Marketing Insights by GlobalOwls

Data Recovery Planning: The First Step for Your Enterprise. The reconstruction and hardening of data can be costly and complex. Let’s review the options available for reaching a result at a reasonable cost. Data recovery planning is an essential process for enterprises of any size, whether recovering from a hard drive failure or even looking to augment your current corporate data backup.