Thu.Apr 11, 2024

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7 Types of Donors That Could Be Your Next Major Gift Prospect

NonProfit PRO

If you’re always looking externally for your next major gift prospect, you may overlook a loyal supporter already in your database. Here are seven types of donors your nonprofit can locate internally.

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Connecting the dots: Fighting for equity through a data partnership 


When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. So when I learned about Candid’s Demographics via Candid —an initiative that allows nonprofit organizations to share demographic information on their Candid nonprofit profile , where funders, donors, and researchers could easily access it—I w


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3 Ways Foundations Can Help Nonprofits Attract and Retain Talent

NonProfit PRO

While nonprofits have a powerful draw for talent, they often fail to properly compensate employees. These three low-cost, proven tools can help nonprofits compete.

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Moving Your Nonprofit Email List? How to Warm Up a New IP Address

Kivi's Nonprofit Communications Blog

Kristina and I are about to make one of those big switches that all nonprofit communicators will likely make at some point in their careers: moving an email list to a new email service provider. That means we will need to warm up a new IP address and rebuild our sender reputation. Shaky on the vocabulary? Email service providers (ESP) include companies like MailChimp , Constant Contact , ActiveCampaign , etc.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Neon One Unveils ‘The Recurring Giving Report: Data-Backed Insights for Sustainable Generosity’

NonProfit PRO

Neon One's research report delves into the generosity behaviors of more than 2,000 nonprofits, analyzing the power of recurring donations.

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Why You Must Put Real Resources into Building Nonprofit Donor Loyalty


It costs more to acquire a new donor than retain a current one. A lot more. In fact, research shows it takes 7 – 12% more effort, time and money to bring in a new donor than to raise more from a current donor. Please, please, please… let this sink in. The for-profit world understands this. It’s why they retain, on average, 80 – 90% of current customers.

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Your Lack of Fundraising Data Isn’t the Problem – Your Data Visualization Is

Fundraising Report Card

Most nonprofits have fundraising data. And many who feel like their data is incomplete may be pleasantly surprised to learn that the problem isn’t a lack of data. More often, … Continue reading "Your Lack of Fundraising Data Isn’t the Problem – Your Data Visualization Is" The post Your Lack of Fundraising Data Isn’t the Problem – Your Data Visualization Is appeared first on Fundraising Report Card.

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Is Your Nonprofit Newsletter Engaging or Boring?

Ann Green

In theory, a newsletter can be a great way to engage with your donors. In reality, that doesn’t often happen because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. A newsletter is a vital part of the ask, thank report, repeat formula and you can’t just go through the motions.

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