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Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?
Photo via KT on Flickr. Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.
Do your donors know how lucky you feel to have them support your organization? Take time this month to let them know that and keep letting them know that throughout the year. St. Patrick’s Day is coming up so you could use that as a theme. Luck isn’t everything. Luck isn’t everything, though. You have to work at it. Donors don’t magically keep donating to your organization.
Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B. Kim, Director of Communications at Harlem RBI & DREAM Charter School, Anysa Holder, Director of Marketing at Easterseals New Jersey, and Cindy Olnick, Director of Communications at Los Angeles Conservancy.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the wo
Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.
Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.
The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy. Not everyone is interested in your organization and that’s okay. The key is to find people who are interested in what you do and keep them interested.
Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a process to manage them.
2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar content.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]. The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.
“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.
Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?
Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program. Of course, this doesn’t just include asking for donations. You’ll need to thank your monthly donors and stay in touch throughout the year.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!
Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.
What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.
When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today on CauseTalk Radio , Megan and I talk to Jeff Terry , Global Head of Corporate Social Responsibility, Amway Corporation , about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help. On the show, Megan, Jeff and I discuss: Jeff Terry, Amway.
One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. For many of us, these types of projects can be overwhelming, especially if we’ve ignored that mutating pile of paperwork or our closets are overflowing with so much stuff we can barely open the door. As much as I dislike cleaning and organizing, I’m happy once it gets done.
Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down? Get your inspiration from the slayer herself in M+R’s awesome post What Would Buffy Do? If Buffy isn’t your style or you need help getting press, M+R also has Little Ways to Break Through the Mania and Get Press for Your Org.
I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “ What % Millennial Stereotype Are You.” 69 percent, as it turns out.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
A donor’s first donation to your nonprofit is a step in the right direction, but it’s not an immediate promise for smooth sailing. After their initial gift, you still have work to do with each donor. That work pays off, though. . A study by Bloomerang showed that 60 percent of donors only give once —so your investment in donors means long-term benefits for your organization.
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and
I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years. Or for as long as I've been consuming every bit of advice from Robert's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi ), the podcast This Old Marketing , and his book Experiences.
Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. It’s easy to slip into jargon-mode around the office.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. But before we start integrating your email newsletter with your other communications channels, you first need to answer what is probably the most important question: Does your newsletter have a clear purpose. a motivating reason to live?
Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing, an email blast or a social media campaign. And, it could even be a face-to-face visit, a tour of your facilities, or a webinar. Sure, you might use multiple channels to promote what you’re doing.
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).
Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use. In recent years, the question has migrated to the minds of more and more donors. Of course, there’s one school of thought that argues most nonprofits should be figuring out how to put themselves out of business.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
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