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'With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobil
'An executive coaching client recently asked me about my favorite 2 or 3 leadership books. Here are the first five that came to mind. Not surprisingly, each one is within easy reach of my desk. And I find myself thinking about their concepts or quoting them practically every week. Influence, Robert Cialdini. In most of my coaching sessions and media interviews, I find myself quoting Cialdini''s work.
'A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Not bad for a commercial! Tom Thanks for the pointer Ken.
'If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are others who “need it more.” So how do you frame your arts organization as critical when other needs are competing for donor […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Next week, we have a treat for nonprofit fundraisers and communicators alike. Taylor Corrado , Nonprofit Marketing Manager of HubSpot will join us for a free webinar to talk about the ins and outs of great content for nonprofits. As far as I’m concerned, HubSpot is one of the very best examples of a company who gets it right when it comes to publishing useful resources and delighting their audience.
'Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As storytellers for a Community Foundation, we find ourselves in the enviable position of having too many stories to tell: agency stories of great grant-funded programs, emotional client stories of lives transformed by these programs, and donor stories about those special folks who make all of
'Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos.
'Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos.
'Since both Valentine''s Day and Presidents'' Day are observed in February here in the USA, we''re taking a look at the "care and feeding of nonprofit CEOs." We know in CompassPoint''s recent national survey of nonprofit fundraising , that CEO''s are particularly feeling the pressures of tightening budgets and diminishing fundraising results. If our nonprofits are going to thrive, we need these men and women to have the support and staffing to carry out their missions with full funding.
'The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.
'Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for anoth
'Don’t miss it: today, Kivi Leroux Miller , author of Content Marketing for Nonprofits , is our guest expert for a free webinar where she’ll show you how quality content can improve your nonprofit outreach. There’s still time to join ( register here ), but if you can’t attend the live session sign up anyway —we’ll send you the recording so you don’t miss a thing.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
'Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world. Don’t forget your internal process. The pattern I see in so many nonprofits is a hyper-focus on what content to create and post, but neglect of the critical internal factors that enable success, such as col
'With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped.
'More and more of people coming to me for coaching seem to think that fundraising can be done 100% online. They want help setting up a website and getting on social media. It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them. It''s a digital version of the Field of Dreams Fundraising Myth.
'If Roger’s recent post, Fundraising Land Grab , didn’t motivate you to take a fresh look at your monthly giving or sustainer program (or worse, lack of such a program), I’m not sure what would. As he wrote: “If you care about retention … if you care about sustainability … significant net income and, eventually, massive bequest income, it’s time to invest some of yourself in mastering the art and finance of monthly giving in hopes you can convince your CEO or CFO into get
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
'Let’s face it. Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the […].
'In honor of Social Media Week , I asked a few of our favorite nonprofit experts to weigh in on their personal picks for nonprofits who are hitting it out of the park on social media. Here’s what they had to say: Mark Rovner , Principal, Founder & CEO, Sea Change Strategies. National Audubon Society. Where I follow them: Facebook and Twitter.
'Are you impressed every time a blog post by your organization gets a lot of retweets? How about all those social shares on Huffington Post and Mashable? How many times has your boss come to you and asked “why can’t we get those social share numbers?” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet.
'Consider this—7 out of every 10 donors only donate once. Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication. Those are downright terrifying numbers. But there’s some reassuring news— Those are numbers that you have the power to change. And with the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors come back for round two.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Business Development & Market Expansion Director , The Canadian Hearing Society (Toronto, Canada). Communications & Marketing Coordinator , The Ontario Non-Profit Housing Association (Ontario, Canada).
'Just because I posted yesterday on latest Facebook user facts, don’t let that suggest to you that I’m getting all giddy over social media. No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers.
'Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my family […].
'[Editor’s note: Today’s post comes to us from David Hartstein , partner at Wired Impact , a web design company that builds websites for nonprofits. David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. Data can be daunting. Not only can the idea of delving into numbers be intimidating, but there are also a ton of terms you need to wrap your head around before anything makes much sense.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
'This just in! The latest 2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012. Even more impressive than overall giving is the 13.5% increase in online giving. Online giving accounted for 6.4% of all charitable giving in 2013.
'Fundraising events are a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. If you calculated your ROI on your latest fundraising event, how would you fare? On second thought, don’t answer that. Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible.
'I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay. Ugh, it’s like Groundhog Day come to life. I think you see what I mean. After getting our daughter going on her homework project, I finally got to my desk and scanned my emails.
'Too many organizations today continue to be guided by the burn and churn mindset reminiscent of the bad old days, when donors were viewed as readily expendable. Easily and cheaply replaced by inexpensive new donors drawn from a seemingly inexhaustible acquisition pool. Given the rising costs of acquisition and falling retention rates, it surprises me how many organizations still haven’t received the memo.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
'From a marketing perspective, there is no difference. . Whether you are trying to get people to buy or give, both require solid marketing strategies and tactics. Both are financial transactions involving an exchange of money in return for something of value. Both are not “required”. And both include some level of fairness. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.
'If you’re a fundraiser who is struggling to get your executive director or board to understand why you should launch an online fundraising program or invest more in online giving tools, try these talking points to help plead your case. Online giving boosts individual giving. You might have experienced push back on launching online fundraising because your leaders want to focus more on grants and major gifts from foundations.
'This just in! The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Even more impressive than overall giving is the 13.5% increase in online giving.
'Online fundraising optimization —a fancy schmancy term for improving how nonprofits raise money via the internet. Over the past few years, this has been a hot topic, likely because the growth in online giving has been nothing short of remarkable. In fact, in the past 10 years, no other fundraising channel has seen such impressive numbers. Online giving in the U.S. now exceeds $20 billion annually and has continued to grow at double-digit rates for most of the past decade.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
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