Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 16, 2022

How to Create a Social Media Marketing Strategy in 2023. Social media marketing continues to get trickier as there is more competition. Here are the top strategies you can use to stay ahead of the competition. Social media marketing has grown exponentially over the last few years. As there has been a boom in social media users over a short time, trends in marketing and business have also changed.

Marketing 141

Marketing Marketing Advertising Production 141

NonProfit Quarterly

NOVEMBER 21, 2022

This article is the third installment of NPQ’s series on Community-Driven Philanthropy. In this series, movement leaders explore what’s possible if philanthropy adopts a reparative model—one in which it supports the leadership of BIPOC communities, not just by writing grants, but by shifting assets and control over resources to frontline communities.

Philanthropy 142

Philanthropy Public and Nonprofit Management Nonprofit governance and management Culture 142

Nonprofit Tech for Good

NOVEMBER 19, 2022

By Kyle Brown , COO at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. Giving Season is upon us and the clock is ticking. As leadership and development teams lean in for a final push, donors are receiving countless requests for limited financial support. . DonateStock has ignited a conversation in philanthropy with their innovative approach to stock gifting.

Values 140

Values Philanthropy Leadership Marketing 140

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! And you don’t need to be a professional writer to craft them. . Once you understand the basic elements of a good story and a few different ways to tell them, the rest is just practice, practice, practice.

Children 139

Children Construction Nonprofits Energy 139

Candid

NOVEMBER 8, 2022

Does a nonprofit’s mission statement influence its fundraising efforts? New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. An effective nonprofit mission statement draws supporters and donors to an organization. It gets them excited about helping to achieve that mission.

Homelessness 137

Homelessness Nonprofits Associations Food 137

The Chronicle of Philanthropy

NOVEMBER 30, 2022

By Andy Posner. By choosing the nonprofit route, Musk could burnish his legacy, improve societal discourse, and provide a powerful model for other wealthy innovators to follow.

Nonprofits 129

Nonprofits 129

NonProfit PRO

NOVEMBER 29, 2022

At their core, nonprofits are service-oriented. And while there are distinctions between the way for-profit and nonprofit entities run, the standards of customer service apply equally between the two.

Nonprofits 124

Nonprofits Retention 124

Nonprofit Tech for Good

NOVEMBER 5, 2022

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. When it comes to fundraising events, one of the biggest lessons learned from the pandemic years is the unique value of golf fundraisers. While many organizations initially leaned on golf tournaments to help them weather the storm of COVID-related restrictions, they soon discovered that golf events are a strategic, engaging, and lucrative option that belongs in an organiza

Fundraising 137

Fundraising Fundraising Technology Management 137

Clairification

NOVEMBER 25, 2022

For good things once a year is not enough. Why do so many of us only eat turkey once a year? Or pumpkin pie? I’ve no idea! It’s surely not rational. These are special foods we value and take great delight in. Yet we get into a bad habit of thinking on auto pilot. If it’s not Thanksgiving, the idea of roasting a turkey or making cranberry sauce doesn’t even enter most or our heads.

Food 122

Food Values Nonprofits Retention 122

Candid

NOVEMBER 10, 2022

Since Twitter’s new ownership took over in late October, the social media platform has experienced a significant decline in its userbase—a loss of over 1.3 million active users in one week. Candid’s Twitter account alone has lost over 1,000 followers in the same period, and we expect to see this negative trend continue. Additionally, rumors about paywalls , increases in hate speech , and chaos around the new paid verifications , have led to a lot of uncertainty, frustration, and confusion.

Public and Nonprofit Management 132

Public and Nonprofit Management Nonprofits Energy Advertising 132

The Chronicle of Philanthropy

NOVEMBER 28, 2022

By Sara Herschander. Some organizations have paused or reduced both advertising and communications over concerns about the changes that have occurred in the weeks since Elon Musk bought Twitter.

Advertising 127

Advertising Nonprofits Communication 127

NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

Fundraising 124

Fundraising Fundraising 124

NonProfit Quarterly

NOVEMBER 3, 2022

Image Credit: cottonbro on pexels.com. I recently spoke with Carla Minet, a journalist and executive director of the Center for Investigative Journalism in Puerto Rico, about what life is like on the island now and the key role of information in disaster response. Minet points out that Puerto Rico has had five major disasters in the last six years.

Governance 139

Governance Disaster Relief Foundations Philanthropy 139

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . What is a PSA? A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take ac

Public and Nonprofit Management 136

Public and Nonprofit Management Advertising Production Nonprofits 136

Clairification

NOVEMBER 17, 2022

What do you spend more time on? Asking or thanking? The lion’s share of nonprofits spend more time asking. It’s a BIG mistake. Don’t get me wrong. I’m not here to shame or blame you. Of course you have to ask. The number one reason people don’t give is they aren’t asked. And … The number one reason donors don’t give again is they aren’t properly thanked!

Retention 122

Retention Communication Fundraising Fundraising 122

Non Profit AF

NOVEMBER 7, 2022

To my esteemed colleagues, On a webinar about Donor-Advised Funds that took place on October 19th, 2022, with Susannah Morgan,

Philanthropy 144

Philanthropy Fundraising Fundraising 144

The Chronicle of Philanthropy

NOVEMBER 29, 2022

By Sister Donna Markham , Suzanne McCormick, Eboo Patel, and Jonathan Reckford. A coordinated effort is needed in communities across the country to bring together people of different political parties, faith traditions, and racial and ethnic identities. A new undertaking from four major nonprofits aims to lead the way.

Nonprofits 122

Nonprofits 122

NonProfit PRO

NOVEMBER 16, 2022

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec. 31.

Fundraising 122

Fundraising Fundraising Nonprofits 122

NonProfit Quarterly

NOVEMBER 22, 2022

Image Credit: Samuel Regan-Asante on unsplash.com. What if I told you that we all possess the power to heal and transform how trauma manifests in our bodies? Further, music, art, and creative expressions are portals through which we can activate our power to heal. According to Dr. Sará King— neuroscientist, medical anthropologist, and founder of Mind Heart Consulting —“we actually have been imbued with superpowers” that enable healing.

Energy 131

Energy Healthcare Medical Activism 131

Candid

NOVEMBER 30, 2022

It’s that time of year again. The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

Fundraising 119

Fundraising Fundraising Energy Retention 119

Ann Green

NOVEMBER 8, 2022

What’s the difference between Cyber Monday and Giving Tuesday? Unfortunately, it seems like not a whole lot. According to the Giving Tuesday website, “Giving Tuesday is a global generosity movement unleashing the power of radical generosity.” In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email and social media.

Fundraising 119

Fundraising Fundraising Communication Nonprofit Organizations 119

Clairification

NOVEMBER 14, 2022

The absolute worst thing you can do the day after Giving Tuesday is nothing. As tempting as it is to let out a sigh of relief that it’s over, resist that temptation. It’s not time to relax yet. Nothing comes of nothing. And a huge part of your goal with Giving Tuesday should be to strengthen your bonds with donors. That’s the real something you’re after.

Values 115

Values Fundraising Fundraising 115

The Chronicle of Philanthropy

NOVEMBER 8, 2022

By Fletcher Harper , Yonatan Neril , and Susan Hendershot. Peter Dejong, AP Demonstrators calling for climate action on the African continent. Religious groups are taking a leading role in fighting climate change but have gone largely unnoticed by grant makers. As the U.N Climate Conference gets underway this week, now is a good time for donors to recognize the power of religious institutions to mobilize communities to protect the planet.

Philanthropy 119

Philanthropy 119

NonProfit PRO

NOVEMBER 14, 2022

The corporate world has helped shape people’s online expectations of the brands and organizations they support. Here are a few examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.

Nonprofits 121

Nonprofits Fundraising Fundraising 121

NonProfit Quarterly

NOVEMBER 9, 2022

In the Locked Out: Black Women, Wealth, and Homeownership series, members of Insight Center, Springboard to Opportunities, and several expert co-authors connect the lived experiences, hopes, and dreams of low-income Black women and their perspectives on homeownership to the historic and current policies that fuel our exclusionary housing market—and its impact on health and wellbeing—to advocate for equitable housing solutions for Black women.

Public and Social Policy 129

Public and Social Policy Governance Retail Finance 129

Big Duck

NOVEMBER 30, 2022

The post How can you manage burnout and fatigue as a communications professional? appeared first on Big Duck.

Management 144

Management Communication 144

Candid

NOVEMBER 3, 2022

The public library plays a central role in serving the dynamic needs of communities across the country, and is often the first place a person turns to for help. At the Free Library of Philadelphia , we are meeting those needs by offering services to Philadelphia’s nonprofit community. For nearly 50 years, we have been part of Candid’s Funding Information Network (FIN), providing access to nonprofit resources like Foundation Directory , free workshops, and expert staff.

Public and Nonprofit Management 111

Public and Nonprofit Management Foundations Nonprofits Values 111

Stanford Social Innovation Review

NOVEMBER 21, 2022

By Ned Resnikoff & Brian Hanlon. California’s housing crisis has its roots in the veto power of local governments and communities.

Governance 127

Governance 127

The Chronicle of Philanthropy

NOVEMBER 17, 2022

By Emily Haynes. Getty Images. When #GivingTuesday debuted in 2012, some people didn't even know what a hashtag was. In the years since, the event asking donors to give online has grown in popularity so much it is now can't-miss day for charities.

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NonProfit PRO

NOVEMBER 17, 2022

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

Retention 119

Retention 119

NonProfit Quarterly

NOVEMBER 30, 2022

Image Credit: Anna Shvets on pexels.com. This article introduces Black Food Sovereignty: Stories from the Field , a series co-produced by Frontline Solutions and NPQ. This series features stories from a group of Black food sovereignty leaders who are working to transform the food system at the local level. It explores how these leaders are addressing critical issues at the intersection of food sovereignty, racial and economic justice, and community.

Food 128

Food Agriculture Environmental Governance 128

Clairification

NOVEMBER 3, 2022

In 2018, WSJ columnist Christopher Mims observed: “Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything.”. ”Everything” includes a prompt expression of gratitude when someone makes a philanthropic gift to your organization. At least that’s what donors believe. And you better deliver – or else.

Nonprofits 109

Nonprofits Retention 109

NonProfit Leadership Center

NOVEMBER 7, 2022

Now through Friday, November 18, the Nonprofit Leadership Center is accepting submissions for its 2022 Nonprofit Holiday Gift Guide. Started in 2019, this festive guide highlights holiday gifts that give back to nonprofit organizations to strengthen our communities. SUBMIT MY NONPROFIT. All you need to complete your submission is the following information: Name of the nonprofit organization Description of the product or service that benefits the nonprofit organization Cost of item(s) Link to lea

Nonprofit Leadership 105

Nonprofit Leadership Leadership Production Culture 105

Stanford Social Innovation Review

NOVEMBER 17, 2022

By Seyron Foo , Raji Hunjan & Amy Kleine. America’s homeless response system has been called “the emergency room of society,” conjuring images of a space where the focus is on urgent intervention—finding shelter or managing encampments—rather than trying to prevent crises from happening in the first place. But what if we think instead about homelessness as a point on a continuum that encompasses many states: housed and unhoused, permanent and temporary, stable a

Homelessness 103

Homelessness Public and Social Policy Nonprofit governance and management Collaborations 103

The Chronicle of Philanthropy

NOVEMBER 30, 2022

By Emily Haynes. Some charity appeals explained that higher prices mean more people are seeking their services.

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NonProfit PRO

NOVEMBER 21, 2022

Everyone knows the two main things to consider when fundraising are numbers and intent. But there’s a crucial third leg to fundraising, and that’s affinity. Instead of looking at broad-strokes behaviors, like recent purchases, affinity considers the underlying profile and motivations of donors.

Fundraising 118

Fundraising Fundraising Technology 118

NonProfit Quarterly

NOVEMBER 9, 2022

Image Credit: Savvas Stavrinos on pexels.com. The idea that land banks and community land trusts (CLT) might both benefit by working more closely with each other is more than a decade old. Public entities with unique governmental powers, land banks acquire vacant, tax-delinquent properties that are causing harm , improve them, then dispose of the properties to support community goals.

Public and Social Policy 110

Public and Social Policy Governance Community Development Agriculture 110