Selfish Giving
JUNE 28, 2016
Today on CauseTalk Radio , Megan and I talk to Matt Hodges , Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks , which raised a whopping $1.2 Million. On the show, Megan, Matt and I discuss: Matt Hodges, GameStop. Why GameStop chose Autism Speaks. How did GameStop survey employees to find out what their favorite causes were?
Nonprofit Marketing Guide
JUNE 1, 2016
via GIPHY. Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ann Green
JUNE 1, 2016
When your donors open your appeal letter or newsletter, do you bombard them with a bunch of boring, mind-numbing statistics, or do you share a story about how the Johnson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
Pam Moore
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Fundraising Coach
JUNE 23, 2016
It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out. The only thing keeping Amadou, his family, and lot of families in Somerville, Massachusetts from starving was the SNAP program—what we all call “food stamps.
Nonprofit Tech for Good
JUNE 25, 2016
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all about being an early adopter.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
JUNE 9, 2016
There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.
Ann Green
JUNE 15, 2016
Guest post by Jeremy S. Over the last couple of weeks, the theme of this blog has been telling your stories. We’ve looked at both written and visual stories. This guest post by Jeremy S. of Goodwill Car Donations shows us how to tell verbal stories – either in person or on video. These tips can also be useful when writing a story. Whatever method you use, keep telling your stories!
Pam Moore
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your
Fundraising Coach
JUNE 3, 2016
I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux. You can see more about the list at: 2016 America's Top 25 Fundraising Experts The post One of 2016's top 25 Fundraising Experts appeared first on FundraisingCoach.com.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
JUNE 16, 2016
Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks.
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: Mollye Rhea, For Momentum.
Nonprofit Marketing Guide
JUNE 6, 2016
Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address children’s issues can remind parents not to leave their kids in cars with the windows rolled up.
Ann Green
JUNE 8, 2016
Stories come in many forms and people process information in different ways. Some people respond better to visual stimuli. In our information packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
JUNE 7, 2016
The process of starting a nonprofit requires a fair amount of savvy and know-how. Building from the ground up, it’s often difficult knowing where to start. Questions arise like “What do I need” and “Why do I need it?” One of the biggest question marks comes up when it’s time to calculate the cost of your nonprofit. Harbor Compliance offers free informational resources for every state that can begin to answer the “whats” and “whys” in your initial budget.
Mission Minded
JUNE 21, 2016
“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not quite sure how to summarize all the good done by their organization they begin a recitation of programs, facts and figures. Instead, we recommend your begin with a high-level overview—your One Minute Message—driven by a deeply […].
Fundraising Coach
JUNE 17, 2016
Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving. That they're tired. So it's great to have the researchers at GivingUSA collect real data on giving.
Selfish Giving
JUNE 14, 2016
Today on CauseTalk Radio , Megan and I talk to Julie Cottineau , founder and CEO of BrandTwist , a brand consultancy, and creator of Brand School Online , a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets. Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
JUNE 13, 2016
Cynamon Frierson. Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina. Guest Post by Cynamon Frierson. In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months.
The Agitator
JUNE 14, 2016
The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.
NonProfit Hub
JUNE 23, 2016
Nick Small has been at Nonprofit Hub for the last two years with his hands in everything from social media strategy to business development and running marketing efforts. As the new Managing Editor, you’ll be seeing his byline a little more often and a shift in voice from Nonprofit Hub content. __. Before you get too upset with the title of this article, hear me out. .
iMarketSmart
JUNE 17, 2016
Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than is expected of you, no matter what your task may be.” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. It’s still popular today and serves as a philosophical guide for salesmanship and success.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
JUNE 17, 2016
I just sent this out to everyone getting weekly #FollowUpFriday email reminders : It's #FollowUpFriday!It's Follow Up Friday! Over on the [link] page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to stink. He sets aside time to make the contacts and calls so his Monday is a fresh start.".
Selfish Giving
JUNE 1, 2016
Public's Phil Haid and I spoke at the 2016 Cause Marketing Forum Conference in Chicago today! We presented Get Your Creative Juices Flowing: 20 Kick-Ass Concepts. Check out the slides and the links below for additional learning! Experiment with New Ideas Retailers Have a New Option. DipJar is a Donation Box for Credit Cards Know the Secret to Cause Marketing Success Magnetic Cause Marketing in 3 Easy Steps Take a Dumbbell Approach Raise More Money from Everyone With Inbound & Content Marketi
Nonprofit Marketing Guide
JUNE 28, 2016
Photo by Jeronimo del Villar. Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical in your approach.
The Agitator
JUNE 9, 2016
In working on the Starting Over series that we’ll launch next week I’ve been fretting, worrying and, frankly damn near exploding with frustration. So please permit me this rant. There’s no question that virtually everyone has an excuse for not changing. Frankly I blame most of this resistance to the idiocy of stingy boards and CEOs who want no part in understanding donors’ needs nor paying to find out how much they can about them.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit Hub
JUNE 15, 2016
When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. By now, you know the stereotypes; people in their early 20s don’t volunteer and if you’re looking for donors, look first to the older people in the community. However, a new study on giving and volunteering makes the argument that you should stop looking only at the generations, and instead take a look at families.
iMarketSmart
JUNE 27, 2016
Here are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. 2. Say please. . 3. Use the word “YOU” often. It makes people feel special. 4. Create menus to make it clear what you want them to do (menus will help them make a decision too). 5. Make engaging with your organization easy and fun. What are your thoughts?! SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW!
Lets Talk Nonprofit
JUNE 1, 2016
Have you heard about Give Big Day? It's a young and growing movement. Communities come together and raise money for local nonprofits during a single 24-hour period. And they raise a lot of money. For instance, my adopted hometown of. Bozeman, Montana raised nearly $240,000 on its first-ever Give Big Day in 2015. Now, have you heard about Give Big 2016?
Care2
JUNE 30, 2016
Why is a Welcome Series so important for nonprofits to engage donors? What even is a welcome series?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Expert insights. Personalized for you.
189 
Let's personalize your content