Ann Green

APRIL 12, 2017

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re helping you make a difference. I recently received a Donor Impact Report from Project Bread, an organization that’s working to end hunger.

Children 170

Children Retention Communication Fundraising 170

Pam Moore

APRIL 14, 2017

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.

Advertising 167

Advertising Activism Marketing Marketing 167

Nonprofit Marketing Guide

APRIL 12, 2017

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list. Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email list. People who visited your donation page but didn’t donate.

Management 115

Management Communication Marketing Marketing 115

Selfish Giving

APRIL 11, 2017

Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby.

Insurance 100

Insurance Associations Health Education 100

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

NonProfit Hub

APRIL 14, 2017

Sponsored by Reward Volunteers. The impact of volunteerism can be felt in communities of all shapes and sizes. No matter the size of the community, though, the impact of volunteerism is always huge. Wherever it occurs, volunteering exists to help others. But volunteerism’s best-kept secret is this: it’s good for you, too. We did some digging to find out all the reasons why volunteering rocks. 1.

Health 73

Health Volunteerism Volunteerism Children 73

The Agitator

APRIL 10, 2017

I love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future. I’m also aware that too many folks avoid undertaking basic fundraising tasks in hopes that some ‘magic app’ will appear that can deliver instant results inexpensively with the click of a mouse. Not gonna happen. I served my fundraising apprenticeship in the late ‘50s and early ’60s in what was basically a computerless, faxless, and smartphone-free world.

Fundraising 68

Fundraising Fundraising Nonprofit Management Management 68

Care2

APRIL 14, 2017

We have some exciting news for you. Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report. The report contains data collected from 530 nonprofit professionals in more than 20 countries. Now in its third year, the Digital Outlook Report is designed to help every organization find digital fundraising success. Noting that 62% of survey respondents have no digital strategy or dedicated digital team, this year’s report focuses on step-by-step instructions to help

Activism 45

Activism Fundraising Fundraising Nonprofits 45

NonProfit Hub

APRIL 12, 2017

I always find it a little funny when I hear someone say, “The future is now.”. My immediate thought tends to be, “ But what does that even mean?” Frankly, it sounds like somebody is trying to be a little too philosophical. I liken it to when someone is sharing “the secret to life,” but really just spewing nonsense. This common phrase should be shifted to, “The future depends on the now.

Leadership 69

Leadership Nonprofit governance and management Law Governance 69

iMarketSmart

APRIL 14, 2017

Thanks to scientific research , we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But did we really need science to confirm what so many already knew? Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.”. Booker T. Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”.

Nonprofit Organizations 45

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 45

Nonprofit Marketing Guide

APRIL 10, 2017

Taleah Valles-Peters. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Taleah Vallés-Peters is the Director of Development at Madison Academy.

Communication 103

Communication Non-Profits Recruitment Medical 103

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

The Agitator

APRIL 13, 2017

United Airlines found itself at the center of a social media cyclone, media revolt and falling stock price this week, after a horrifying video that went viral. The scene: a doctor being forcibly removed from a coach class seat on one of its planes. According to published reports, the passenger was randomly selected to be bumped because the airline needed to transport four employees on the sold-out flight.

Law 45

Law Fundraising Fundraising Nonprofit Management 45

NonProfit Hub

APRIL 13, 2017

Cause Camp 2017 was our best year yet. We had live t-shirts being printed, breakout yoga and meditation sessions, service work for a local nonprofit, oh… and a stellar lineup of thought leaders educating and interacting with attendees. On both day one and two, we had our emcee Marc Pitman host a panel with a few of our brightest minds in the house. During day one, we got our fundraising fix, as John Rood, John Haydon, Steven Shattuck and Tom Ahern discussed everything from storytelling to donor

Fundraising 59

Fundraising Fundraising Retention Education 59

iMarketSmart

APRIL 12, 2017

After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse. In other words, we always want what we can’t have and we are motivated by the possibility that we might lose out.

Values 45

Values Advertising Technology Marketing 45

Nonprofit Marketing Guide

APRIL 14, 2017

I am bringing you Mixed Links brunch-style today because I am off to the beach soon for a long weekend! The folks at The Schott Foundation for Public Education are hosting a webinar on Racism in Philanthropy next Friday, April 21st. On April 25th, M+R will release the 2017 Benchmarks Study. If you want to download it as soon as it comes out, you can sign up here.

Communication 101

Communication Nonprofits Universities Philanthropy 101

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

The Agitator

APRIL 11, 2017

More precisely, here are some excellent tips to make your online Donate pages more effective, from online fundraising firm, Classy. For many nonprofits, their website is the metaphorical vacuum cleaner, intended to suck in and capture the interest of each and every browsing visitor, tantalising some to commit to donating or to some other ‘connecting’ action, and others to complete transactions that have already been stimulated by email appeals or other promotions.

Fundraising 45

Fundraising Fundraising Nonprofits Marketing 45

NonProfit Hub

APRIL 10, 2017

Recently, there’s been a notable uptick in the number of campaign websites being built and shared (likely due to something that happened last year ). But we have noticed that many of these campaign websites are modeled after more typical websites, which doesn’t help them to drive interest in their cause or effectively get their message across to their target audiences.

Management 57

Management Activism Nonprofit Organizations Nonprofit Organizations 57

Getting Attention

APRIL 13, 2017

Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ). It is, by far, the conference that we learn the most from. Every year, we have come back with new ideas, fresh perspectives, and tools to do what we do better.

Non-Profits 43

Non-Profits Collaborations Communication Marketing 43

Selfish Giving

APRIL 10, 2017

There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

The Agitator

APRIL 9, 2017

Well, almost. A Roger ‘re-run’ was featured last Friday on Tony Martignetti’s Nonprofit Radio , emanating from New York City. You’ll never guess what the focus of his interview was … donor retention. Especially for you new Agitator readers, here’s a rare chance to hear Roger address The Agitator’s favorite topic ‘in person’ How to build donor trust.

Retention 45

Retention Fundraising Fundraising Nonprofits 45

Nonprofit Marketing Guide

APRIL 13, 2017

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY. We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable.

Communication 150

Communication Food Environmental Culture 150

Getting Attention

APRIL 13, 2017

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ). It is, by far, the conference that we learn the most from. Every year, we have come back with new ideas, fresh perspectives, and tools to do what we do better.

Marketing 40

Marketing Marketing Non-Profits Collaborations 40

The Agitator

APRIL 12, 2017

Since the November presidential election, many Agitator readers, Tom and I have pondered the possible effects of President Trump’s victory on fundraising and activism. Here and here among several posts. Now we have some data from a CNBC Survey showing that U.S. consumerism has become so politically charged that Americans are showing their partisanship through their purses and wallets.

Activism 61

Activism Fundraising Fundraising Nonprofit Management 61

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Nonprofits