Selfish Giving
JULY 26, 2016
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries.
Nonprofit Marketing Guide
JULY 28, 2016
Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.
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iMarketSmart
JULY 29, 2016
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” What did he find? Well, although it’s safe to say that many of us love our job titles, Dr.
The Agitator
JULY 26, 2016
If you had it to do all over again, what size organization would you choose to work in for your career? That was the fundamental question Tony Martignetti, host of Tony Martignetti Nonprofit Radio asked me in an interview we did for The Chronicle of Philanthropy’s ‘Fundraising Fundamentals’ You can listen to the full interview below. In short, my preference is for small organizations.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
NonProfit Hub
JULY 28, 2016
Robert Antell and his wife, Marguerite, decided to make a break from the norm in their rural town of Perinton near the Canadian border in New York State. In 1970, the Antells built a home that most would call bizarre and others might call original. Their “Mushroom House” still stands today and is 4,200 square feet of sprouting concrete pods made to look like Queen Anne’s Lace Flower.
Nonprofit Marketing Guide
JULY 26, 2016
Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina. Guest Post by Kerri Moore of Booster. Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
JULY 28, 2016
We’d like to think that all the generations of women and men who worked, volunteered, sacrificed and, yes, donated through all the decades to create last night’s landmark moment in American history are joyously celebrating wherever they are. We sure are! We’ll let the pundits and commentators deal with what Hillary Clinton’s nomination means in terms of the 2016 Presidential Campaign.
iMarketSmart
JULY 25, 2016
Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will I now get flooded with lots of spam or junk mail asking for more money? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations?
Nonprofit Marketing Guide
JULY 25, 2016
You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Join us this week for Writing a Donor-Centered Website with Tom Ahern. This will be the only time this series is offered in 2016. Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation: What you say and how you say it.
NonProfit Hub
JULY 23, 2016
It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed. The most recent update this past June seemed like the biggest blow to nonprofits, as it was announced they would prioritize News Feeds to show posts from friends and family and less from pages.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
JULY 25, 2016
I suspect that most of The Agitator’s UK readers read the fundraising wisdom of Ken Burnett on a regular basis, and have already caught up with his latest gem, Adventures in emotional space. This post is for all other Agitator readers out in the colonies. We can all use a reminder of the primacy of emotion in driving fundraising … and not just emotion on the part of donors, but equally importantly, on the part of those of us who do the asking.
Care2
JULY 26, 2016
Pok é mon GO has seen explosive growth over the past few weeks - garnering 21 million active users and surpassing Tinder in popularity. It’s being called the single biggest mobile game in U.S. History.
Nonprofit Marketing Guide
JULY 27, 2016
Flickr: OpenUniversity. How often have you banged your head against the wall because you just can’t squeeze any more from your existing team and budget? When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers.
NonProfit Hub
JULY 26, 2016
Snapchat has been the talk of the town on social media for some time now, among other things that have popped up recently, like Pokemon Go and Stephen Colbert getting kicked out of the Republican National Convention. Until now, it probably hasn’t made a whole lot of sense for your nonprofit organization to download Snapchat because you don’t have the right audience to be reached via Snapchat; however, what I’ve found is that Snapchat is a vital asset — not to build a huge following with — but ra
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JULY 24, 2016
Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. It happens every day. Poor donor service. Lousy communications. Little or no donor recognition … sometimes not even a simple thank you. Of course this pitiful lack of concern for the donor is reflected in the equally pitiful retention rates of most organizations.
Getting Attention
JULY 27, 2016
Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news. NBC , for example, is sharing viewers’ thoughts on the election anonymously, collecting them via text, phone, and Tumblr.
iMarketSmart
JULY 27, 2016
Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. Tweet this! If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a
NonProfit Hub
JULY 25, 2016
Last week, we talked about the reasons nonprofits are failing at follow-through in Part I of the series. There are plenty of excuses for not following through on something when you work for a nonprofit. However, it’s time to combat those excuses. Check out these ways to make sure you’re getting from point A to point B with no detours along the way. 1.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JULY 27, 2016
I can’t let Roger’s paean yesterday to pursuing one’s fundraising career in small nonprofits stand with no countervailing comment. I appreciate all the reasons why small is beautiful … although many times those reasons are given by folks who have no choice but to make the best of ‘small’ and find virtue in it. Yes, you get to wear all the hats at once … probably mastering none beyond a casual level, with growing frustration over the many opportunities yo
BDO
JULY 25, 2016
Time is running out! For organizations that receive federal funding subject to Uniform Guidance (UG), 2 CFR 200, the time to update procurement standards is rapidly approaching.
Fundraising Coach
JULY 27, 2016
Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving.
Nonprofit Marketing Guide
JULY 29, 2016
Happy Friday! Join me for some Mixed Links… npEngage answers the question Should You Use Pop-Ups on Your Nonprofit Website? Seth Godin wants us to take a look at What have we become? (And what are we becoming?). They need more submissions for the upcoming Nonprofit Blog Carnival. The theme is shaking up the nonprofit sector. Viral social media campaigns can make a real difference.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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