Nonprofit Marketing Guide

SEPTEMBER 9, 2019

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems. In the not so near future, she plans to get her Master of Divinity and Leadership Studies at Meadville Lombard Theological School.

Communication 201

Communication Nonprofits Food Leadership 201

Selfish Giving

SEPTEMBER 11, 2019

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years.

Non-Profits 113

Non-Profits Children Collaborations Food 113

Fundraising Coach

SEPTEMBER 10, 2019

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them-- whether due to a particularly tasty holiday feast or maybe even a productive Black Friday-- donors are ready to contribute to positive change in their communities. .

Fundraising 78

Fundraising Fundraising Altruism and Helping Management 78

Elevation

SEPTEMBER 10, 2019

Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches.

Nonprofits 55

Nonprofits Marketing Marketing Communication 55

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

SEPTEMBER 10, 2019

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not.

Advertising 194

Advertising Health Marketing Marketing 194

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.

Leadership 60

Leadership Technology Marketing Marketing 60

Nonprofit Marketing Guide

SEPTEMBER 12, 2019

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund. “Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense that they would carry that language through on videos and buttons.

Communication 153

Communication Fundraising Fundraising Nonprofits 153

Nonprofit Marketing Guide

SEPTEMBER 13, 2019

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. It’s time for Mixed Links… Here is How 19 Brands are Using Instagram Stories.

Communication 148

Communication Nonprofits Marketing Marketing 148

Nonprofit Marketing Guide

SEPTEMBER 11, 2019

Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you. You’ll be prompted to do things like: Read newsletters from the last two years Find the usernames and passwords Delete out-of-date content on your website Take care of one of your boss’s pet peeves Se

Marketing 140

Marketing Marketing Nonprofits Communication 140

Fundraising Coach

SEPTEMBER 11, 2019

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.

Fundraising 83

Fundraising Fundraising Construction Poverty 83

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Fundraising Coach

SEPTEMBER 11, 2019

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.

Fundraising 52

Fundraising Fundraising Construction Poverty 52