Selfish Giving
JUNE 28, 2016
Today on CauseTalk Radio , Megan and I talk to Matt Hodges , Vice President of Public & Investor Relations at GameStop, about the chain's first-year fundraiser for Autism Speaks , which raised a whopping $1.2 Million. On the show, Megan, Matt and I discuss: Matt Hodges, GameStop. Why GameStop chose Autism Speaks. How did GameStop survey employees to find out what their favorite causes were?
Pam Moore
JULY 1, 2016
You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.
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Nonprofit Marketing Guide
JUNE 28, 2016
Photo by Jeronimo del Villar. Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical in your approach.
Nonprofit Tech for Good
JUNE 25, 2016
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all about being an early adopter.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
JUNE 28, 2016
The billboard in Boston’s Logan Airport caught my eye and got me thinking: “Can you design an experience your customers really want to have?” Modified for Nonprofit Land the question became: How many nonprofits can truly claim to know their donors well enough that they can deliver experiences their donors really want to have? Not many. In fact, I suspect there are very, very few indeed.
Pam Moore
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
JUNE 27, 2016
Here are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. 2. Say please. . 3. Use the word “YOU” often. It makes people feel special. 4. Create menus to make it clear what you want them to do (menus will help them make a decision too). 5. Make engaging with your organization easy and fun. What are your thoughts?! SHARE THIS BLOG POST OR LEAVE YOUR COMMENTS BELOW!
The Agitator
JUNE 29, 2016
This ‘news’ item from The Onion, Man Has Loyalty To Pretzel Brand , is of course a spoof. But the truth behind it is that people can develop a passion, and with that, loyalty, for all sorts of things … even a pretzel brand. The initial attraction might be entirely accidental or casual. Roger cited nonprofit communications guru Tom Ahern the other day writing that mostly he gives because he’s asked.
Pam Moore
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your
Nonprofit Marketing Guide
JULY 1, 2016
It’s a holiday weekend here in the States. Let’s celebrate with some Mixed Links… This free webinar from VolunteerPro starts at 1 p.m. Eastern today – True Independence: Time Management Hacks & Tools for Volunteer Coordinators. Time to freak out about algorithm changes from Facebook again. See Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
JUNE 30, 2016
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results. John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! This (relatively) new live broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more.
The Agitator
JUNE 27, 2016
Take a look at this video appeal from the Natural Resources Defense Council (NRDC). I think it’s a very well crafted online appeal in a technical sense. Try putting your clinician hat on and see if you agree. The appeal consists of a video embedded in an email appeal. Here’s what I like about the technique. It starts with a decent subject line in the email: “Video: See what you’ve achieved.” Here’s the email: And once you’ve clicked on any of the several
Care2
JUNE 30, 2016
Why is a Welcome Series so important for nonprofits to engage donors? What even is a welcome series?
Nonprofit Marketing Guide
JUNE 29, 2016
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or. you might have a new budget starting on July 1. Either way, this sale is for you! Included in the Annual All-Access Pass : Live and recorded webinars presented by our guest advisors and me that keep you up-to-date on best practices.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
JUNE 28, 2016
In our Hubinar with Jeremy Vest, we learned that video is powerful. We also learned that the problem with video is that it’s difficult. Coming up with content, conveying a message effectively, and editing and promoting a video are all challenges for creating sensational video content, especially for nonprofits. When it comes to video content generation, there are three main types of video content your organization should be focusing on: 1.
The Agitator
JUNE 26, 2016
Without question the most neglected area of fundraising — after retention — involves mid-value or mid-level giving. Organizations are leaving millions and millions and millions on the table. Lots of folks talk about the need to launch a mid-level program with all the good intentions in the world. But few actually do anything to get a program aimed at the $250 – $5,000 giving level underway.
Care2
JUNE 29, 2016
Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.
iMarketSmart
JUNE 29, 2016
“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Make it easy to understand, highly personalized, and relevant. 2. Show impact: Weave it into all of your communications content. 3.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
JUNE 29, 2016
Crowdfunding has experienced a meteoric rise in popularity over the last couple of years. Both individuals and businesses have begun to turn to crowdfunding to pay their way out of misfortune, generate donations and fund startups. But there’s a problem with crowdfunding. At face value, it can be an appealing option for nonprofits. Putting your cause on one of many crowdfunding sites gets it in front of a new audience.
The Agitator
JUNE 30, 2016
On Monday, July 4 th Agitator readers in the U.S. and we editors celebrate America’s 240th Independence Day. There will be fireworks, barbeques, volunteer fire department parades, the televised public broadcasting special from the National Mall in Washington, D.C., and heaven only knows how many political speeches and kissed babies. Speeches and kisses delivered in ugliest political climate in our lifetime.
Nonprofit Marketing Guide
JUNE 30, 2016
I am a nonprofit copy writer. I believe that words can move people to act, and inspire people to change the world for the better. So when I heard about “A Progressive’s Style Guide” (pdf), I both flinched, and lurched to download it. It’s no secret that I lean left in my politics, but I know that the Nonprofit Marketing Guide is a resource for causes all across the political spectrum.
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