Selfish Giving
DECEMBER 17, 2017
Dear Nonprofit, I just received your email wishing me "Happy Holidays." Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. So I have no idea why you are wishing me anything.
Nonprofit Marketing Guide
DECEMBER 20, 2017
Maggie Siemer. Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too.
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Pam Moore
DECEMBER 19, 2017
Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!
Nonprofit Tech for Good
DECEMBER 19, 2017
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Selfish Giving
DECEMBER 21, 2017
"Earlier this year, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment, a distant third to credit cards (40 percent) and debit cards (35 percent)." Source: New York Times Cash is not king. Just stand in line at a Starbucks and count how many people use a credit card or their phone to pay.
Nonprofit Marketing Guide
DECEMBER 19, 2017
Year-end is always a good time for me to think through and either confirm or change the way we do business here at Nonprofit Marketing Guide. This year, I’ve been reflecting on our Why (a la Simon Sinek). I’m still working on it, but right now I’d describe my personal why for the work we do as this: To give communications directors more confidence so that they can trailblaze for their organizations. .
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Report Card
DECEMBER 19, 2017
Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card.
Selfish Giving
DECEMBER 22, 2017
"On Dec. 12, about 900,000 sponsored wreaths were placed on the graves of veterans by a nonprofit called Wreaths Across America. Every wreath was purchased from the for-profit wreath company that created both the nonprofit and the annual event." Source: MoneyTalkNews A few years go I wrote glowingly about Wreaths Across America (WAA) and their mission to lay wreaths on the graves of fallen soldiers.
Nonprofit Marketing Guide
DECEMBER 18, 2017
Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2017, according to Google Analytics page views: 126 Email Subject Line Ideas for Your #GivingTuesday Campaigns by Kerri Karvetski. 5 Clever Online Engagement Ideas for Nonprofits by Kerri Karvetski. How to Get Program Staff to Use Your Editorial Calendar by Kivi Leroux Miller. 4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising by Kerri Karvetski. 7 Planning Steps for a Short Annual Report by Kivi Leroux Miller.
Getting Attention
DECEMBER 19, 2017
We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
DECEMBER 19, 2017
Today The Agitator invokes Charles Dickens’ A Christmas Carol and his Ghosts of Christmases Past, Present and Yet to Come. Actually, I’m most interested in the Ghost of Christmases Yet to Come. As I write, a diligent team is at work behind the scenes crafting new features, special website sections and research to share with you. I’m especially excited by the preparatory work of the DonorVoice behavioral science team.
Selfish Giving
DECEMBER 20, 2017
“I think they’re annoying, and people say they’re annoying. Hence, annoying.” Source: SumoMe If you are a new visitor to my website you probably saw my "welcome mat" that drops down and asks you to join my email newsletter list. (I hope you joined because I send out an AWESOME newsletter every Wednesday morning.) But it's annoying, right? You just want to get to what you are looking for.
Nonprofit Marketing Guide
DECEMBER 21, 2017
2018 is shaping up to be a challenging year for nonprofits. But we’re facing it head on with some great new webinars on tap for next year including a series on inclusive messaging and more advanced strategy-based presentations that help you better make decisions on the fly. (New to nonprofit communications? We got you covered there too with a webinar designed specifically for newbies!).
Getting Attention
DECEMBER 19, 2017
We’re springboarding into 2018 fundraising with all of its challenges. Tax bill, anyone? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. You know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier —Launch a team of messengers to drive your 2018 campaigns to a strong finish.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
DECEMBER 18, 2017
Yesterday’s gem from Mark Phillips and the folks at Bluefrog illustrates the length to which some organizations go to abuse donors. It’s behavior like this that landed UK fundraising in such a mess. . On the flip side, one of the highlights of 2017 — a major effort intended to counter donor abuse and dig UK fundraising out of its self-created mess — was the launch of The Commission On The Donor Experience.
Selfish Giving
DECEMBER 19, 2017
Today on CauseTalk Radio , Megan and I talk to Donnica Hawes Saunders , Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays. Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on - at the point of RSVP - whether they will be drinking or driving at holiday events and celebrations.
Nonprofit Marketing Guide
DECEMBER 22, 2017
Happy Holidays, sweet friends! Here are the most festive links for you from around the world of marketing and communications. It’s time for Mixed Links… Facebook is getting stricter about posts it thinks are trying to trick its algorithm. Check out Mari Smith’s video from earlier this week to get all the details. Now, this new Facebook tool I can actually get behind – Facebook’s Snooze Feature Gives You More Control Over Your News Feed.
NonProfit Hub
DECEMBER 22, 2017
The holidays are tiring out your employees. Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. Unfortunately, that doesn’t help out your nonprofit. So here are some tips for helping your nonprofit staff stay productive this holiday season. Throw a Holiday Party.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
DECEMBER 17, 2017
#RE-GIFTING MONDAY marks the kickoff of an unknown two-week holiday seen only on The Agitator’s editorial calendar. It’s unlike the seasonal “re-gifting” process where folks pass along gifts they’ve previously received ( ugly sweaters, a vase from a distant aunt, the silk tie or scarf that doesn’t match anything in your wardrobe).
Selfish Giving
DECEMBER 19, 2017
"How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases. He means the joy customers take in seeing, touching, sniffing and testing the product before they pull out the credit card. A computer can’t match that experience." Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon.
Nonprofit Marketing Guide
DECEMBER 21, 2017
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year.
iMarketSmart
DECEMBER 18, 2017
STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list. MarketSmart helps hundreds of nonprofits get this information (which you can’t buy from a wealth screening company). STEP 2- Engage with the people that have a donor-advised fund.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
DECEMBER 21, 2017
Not all account takeovers are the same. . Some criminals go in and immediately begin purchasing products directly from the account. Unfortunately, victims typically don’t find out that their account has been compromised until they discover the charges on their monthly bank statements. Other crooks clean out an account by transferring funds to another account as fast as they can.
Selfish Giving
DECEMBER 18, 2017
"America is the biggest polluter in history. Yet only one in eight Americans know there’s a consensus among the scientific community that global warming is caused by humans. Together, we can raise awareness in front of 110 million Americans about global warming and let our people know what’s at stake. Because only when we acknowledge the problem can we truly fight it.
Selfish Giving
DECEMBER 16, 2017
Photo via Kristarella on Flickr. "It's not rocket science. Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. and then, they tell you exactly what they would buy if you were to offer it." Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well.
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