This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar
Angela Crist. Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina. Guest Post by Angela Crist. As a nonprofit communications professional, you’ve got so many ideas. You love the mission you serve and your workload can’t handle the opportunities you see to spread your organization’s message far and wide.
How would you feel if a nonprofit organization sent you an appeal or thank you letter and never mentions you’ve been a generous donor for over five years? All you get is a boring, generic letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This is a problem. Your donors aren’t the same, so they shouldn’t all get the same letter.
Over the last decade the discussion around nonprofit technology ( #nptech ) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how we live, how we serve, how we fundraise, and how we interact with humans, the natural world, and machines. 1.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales. While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people. 65 percent of people prefer contacting a
What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day? Do you eat lunch at your desk? Do you have the best co-workers? Tell me all about it! It’s time for another call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place.
Last week, we talked about advocacy as a way of building your file (and I was called out, correctly, for discounting the potential of paid advocate acquisition). So how much should you spend to get one email address? There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online.
Last week, we talked about advocacy as a way of building your file (and I was called out, correctly, for discounting the potential of paid advocate acquisition). So how much should you spend to get one email address? There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online.
A new study by the Hartsook Centre for Sustainable Philanthropy suggests nonprofits are completely unprepared to face looming leadership changes. The report seems to show that most nonprofits aren’t even trying. Researchers estimate that over 67 percent of current nonprofit leaders plan on leaving their position in the next five years and that the nonprofit […].
Today on CauseTalk Radio , Megan and I talk to Chris Mann , National Vice President of Corporate Partnerships for City Year , about their corporate partnership program and its growth during Chris' tenure. On the show, Megan, Chris and I discuss: Chris Mann, City Year. Talk about the career path you took that led you to the vice president of corporate partnership's position at City Year?
I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference , so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from nonprofit communications staff: “We are always reacting to whatever is coming up and never have time to be really strategic in our communications.”
The universe tends toward entropy, toward ever-increasing complexity. But you and I don’t need to be unindicted co-conspirators. We can fight for simple. Fighting for simple isn’t simple. Complexity is a tricky bastard. He will plead “it’s just one more” for every field in a form, every message in a communication, every step in a process, and every snowflake in an avalanche.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Measuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card.
Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: W hat would be the perfect stewardship piece to deliver to top donors this year ? I listened for a moment as other members of the team began to share ideas and reminders of items used in past years.
Minero, Atlanta, GA. Happy Friday to you all! I have searched high and low to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Does your website need some help? Find out How to Design a Homepage That Converts. Allison Carpenter gives you An Introduction to Behavioral Economics: What It Is and Why Your NPO Should Care.
You’ve heard me talking about knowing your donors’ identity or identities. One of the classic examples is cat people versus dog people: it’s simple, there are two options, and you can see how messaging would be different for each group. But it took a for-profit to give an interesting example of a next logical step in the identity process: Tito’s Vodka for Dog People (which I learned about through the Neuromarketing blog , to give credit where it’s due).
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Trust is the cornerstone of all meaningful relationships. Fail to build trust and you'll fail to get the gift. It's that simple. Build trust over time. Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations. In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask.
Cause Camp is different from your run-of-the-mill conference, but you already know that. What you might not know is what makes it so different, and why Cause Camp is a conference for everyone , whether you work for a nonprofit or not. It’s super affordable. We don’t want to run you dry with Cause Camp’s registration fee. The full two days costs just $299, and if you can’t make it in person, an online stream is available for just $99 (you’ll be able to access the online presentations until the en
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Mar 1 & 2: Writing a Fabulous Case for Support. Learn how to create a case statement that inspires donors to give. Registration is $199 (Part 1 took place earlier today, but you will get the recording as soon as you register for Part 2) or Free with an All-Access Pass.
I mean it. Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. In fact, even if you don’t give one whit about peer-to-peer fundraising you’re in for a true treat.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today we’re adding TrueDeceased to The Agitator Toolbox. This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. When The Agitator first announced our Data Liberation Crusade and asked what low-cost data services were needed, reader Ann Kensek told us, “My Data Dream would include a database where I could find names of those who passed away.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
167 
Let's personalize your content