Nonprofit Marketing Guide

AUGUST 3, 2017

Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable.

Non-Profits 177

Non-Profits Fundraising Fundraising Nonprofits 177

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business.

Marketing 165

Marketing Marketing Foundations Community Development 165

Selfish Giving

AUGUST 1, 2017

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.

Universities 150

Universities Nonprofits 150

Fundraising Coach

AUGUST 3, 2017

Hiring a fundraising consultant, while incredibly important, can be tricky. With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? Well, don’t worry! We’ve broken the process down to 5 simple steps to help you figure it all out: Understand your organization Read up on consulting services Use your network Be thorough throughout the hiring process Communicate and sign Read on to see our tips for hiring a fundraising consultant !

Fundraising 69

Fundraising Fundraising Collaborations Communication 69

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

JULY 31, 2017

Emma Morris. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Emma Morris is the Online Media and Communications Associate at Nobel Women’s Initiative.

Communication 167

Communication Nonprofits Universities Associations 167

Mission Minded

AUGUST 3, 2017

Full disclosure, this post comes with tips, passion, AND some serious jams. What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […].

Nonprofits 68

Nonprofits 68

Fundraising Coach

AUGUST 1, 2017

Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools. If that's you, stop. Seriously. When something grows from 1% to 2% it's 100% growth, but it's still not the other 98%. According to a recent GivingUSA webinar, online giving is now 8.3% of all giving.

Fundraising 66

Fundraising Fundraising 66

Nonprofit Marketing Guide

AUGUST 2, 2017

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press.

Insurance 126

Insurance Leadership Marketing Marketing 126

iMarketSmart

JULY 31, 2017

Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. Generate leads- Generate highly-qualified leads among people who have a lot of money using a survey. Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads.

Fundraising 65

Fundraising Fundraising Technology Values 65

NonProfit Hub

AUGUST 2, 2017

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving.

Finance 62

Finance Nonprofits Production Marketing 62

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

The Agitator

JULY 30, 2017

I noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.” Beyond the usual battles involving egos there are practical/financial reasons why the reliance on myth, folk remedies and pronouncements by the eminent will prevail until that bubble collapses under

Fundraising 56

Fundraising Fundraising Nonprofit Management Management 56

Nonprofit Marketing Guide

AUGUST 4, 2017

Zambra, Asheville, NC. Good Friday to you, kind people! Let us partake of the finest Mixed Links in the land… ( But make sure you stay til the end to check out the great webinars we have lined up for you over the next several weeks! ). Beth Kanter shares The Power of Small Wins: Celebrating Your Nonprofit’s To-Dones. Have a slow website? Facebook will rank links to slow-loading pages lower in people’s news feeds.

Communication 115

Communication Nonprofits Production Fundraising 115

iMarketSmart

AUGUST 4, 2017

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you? I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Too often they make people do things they don’t want to do and/or aren’t good at doing.

Associations 58

Associations Values Fundraising Fundraising 58

Lets Talk Nonprofit

AUGUST 2, 2017

Savvy donors and foundations are using Guidestar to learn about your organization. And savvy nonprofits are using Guidestar to tell their organization's story. So, what does your Guidestar profile say about you? FIRST THINGS FIRST. WHAT IS GUIDESTAR? If you're not familiar with. Guidestar , it's an online database with public information about every single IRS-registered nonprofit in the United States.

Public and Nonprofit Management 52

Public and Nonprofit Management Public and Social Policy Foundations Nonprofits 52

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Concord Leadership

AUGUST 2, 2017

Replacing an executive director is very hard to do. It can be traumatizing to the board, the staff and the community being served. But sometimes it needs to be done and doing it right is critical to the overall health of your organization. I write this post from the perspective of someone who has replaced […]. The post 4 Tips On Replacing An Executive Director appeared first on The Concord Leadership Group, LLC.

Leadership 52

Leadership Health 52

Nonprofit Marketing Guide

AUGUST 1, 2017

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Aug 2: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise with Kivi Leroux Miller. Learn how to become a well-known thought leader whose work, knowledge, and experience are actively sought out by others. Registration is FREE for everyone.

Leadership 115

Leadership Collaborations Communication Activism 115

The Agitator

AUGUST 2, 2017

In another incarnation, I spend a lot of time trying to get farmers to adopt ‘best practises’ that would improve their productivity and profitability while at the same time lessening their environmental footprint. What one sees is that there are basically three groups of farmers and growers out there: The top 20% ‘super farmers’ who eagerly embrace any idea that holds reasonable promise of improving their farming performance; The middle 60% who need much more educating,

Environmental 51

Environmental Education Education Production 51

Getting Attention

AUGUST 1, 2017

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here. I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an average of 40,000 monthly views was amazing, or so I thought.

Homelessness 48

Homelessness Education Education Marketing 48

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

iMarketSmart

AUGUST 3, 2017

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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Fundraising Fundraising Marketing Marketing 45

The Agitator

AUGUST 1, 2017

OK Kids — especially the young (under 50) and those blessedly old — I’m gonna take you on a trip down Memory Lane in hopes of dealing with Tom’s question Who’s a Poor Fundraiser to Believe? If you have the usual internet-gnat attention span, please move on now. This is gonna take a few minutes. Let me explain. Better yet. Stick with me because there’s a great treat at the end.

Fundraising 49

Fundraising Fundraising Retention 49

iMarketSmart

AUGUST 2, 2017

When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” Here are 3 questions to consider before you hit that button or sign that purchase order yet again: 1- Did you get their permission to communicate with them?

Communication 45

Communication Fundraising Fundraising Marketing 45

Getting Attention

AUGUST 1, 2017

Guest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features bonus tips not found here! Here’s Mark… I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought.

Homelessness 40

Homelessness Education Education Marketing 40

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Nonprofits

The Agitator

JULY 31, 2017

Who could resist reading a blog post with this title — The most deadly error in fundraising — from esteemed fundraising creative Jeff Brooks?! I jumped right on it. Jeff’s most deadly error: “Assuming your donors don’t like to hear from you — and that too much contact (whatever that means) will drive away donors, causing your donor file to erode and eventually collapse.

Fundraising 56

Fundraising Fundraising Retention Communication 56

The Agitator

AUGUST 3, 2017

For many people, the value they find in what they do (after the pay raise and reputation gain) is whether they are actually making a difference. Are they improving something — their product, service, work culture, community, the world? It seems like there are two points on the calendar when we tend to reassess such things … the dead of summer (during the August doldrums when our minds tend to wander as the workplace perhaps slackens) and the dead of winter (as we contemplate the new

Culture 53

Culture Production Values Fundraising 53