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A. J. Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. J. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.
So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.
It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks.
The inaugural edition of the Global Trends in Giving Report will be released on September 4,2017. The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If you have not yet participated in the 2017 Global Trends in Giving Survey , then please volunteer 3-4 minutes of your time and take the survey!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I sit on a couple of different boards for nonprofits and I’ve learned that sometimes, organizations run into snags. And often, these snags come from communication mishaps…” who was supposed to do what and when were they supposed to do it?”. After using it in a couple of different capacities, I’ve found that Slack is an incredible tool to stop situations like that from happening.
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.
You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. Hashtags are used by everyone from individuals with 10 followers to big corporations and celebrities with millions of followers. But did you know that many nonprofits have also had great luck with using hashtags to get their tweets, images, and posts out to a wider audience and create more engagement o
You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. Hashtags are used by everyone from individuals with 10 followers to big corporations and celebrities with millions of followers. But did you know that many nonprofits have also had great luck with using hashtags to get their tweets, images, and posts out to a wider audience and create more engagement o
Last week, in Is Your Nonprofit Sustainable? , I touched on some of the elements of strategic planning in the nonprofit context — defining priorities, organisational challenges, succession planning etc. One of the questions Bloomerang asked 600 nonprofits in the study I was reporting on was: “Did your organization fully utilise a strategic plan last quarter?
There are a plethora of nonprofit job boards, each bursting at the seams with vibrant opportunities for nonprofit professionals. At the same time, more candidates than you could count are competing for the best positions, each hoping to land in a role that’s compatible and challenging. With so much going on in the world of nonprofit job hunting, how can an organization like yours stand out amongst the crowd of job listings and attract an applicant who is passionate, hard-working, and invested in
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.
As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies. Lately, when we begin working together, figuring out how we’ll communicate and manage communications and projects, I inquire, “Do you email? Or Slack.”. I’ve used Basecamp, Asana and Trello.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need to spend more money and time on getting to know those with capacity. You don’t necessarily need more low-dollar donors. You need to put forth more effort toward providing highly relevant, personalized engagement experiences for those with capacity.
Online fundraising is one of the most effective, low-cost ways to raise funds for your organization. Online fundraising tools can elevate your fundraising goals, since donors can give at anytime, anywhere, with a mobile device. On Razoo , more than 30% of donations for #GivingTuesday 2016 were made via a smartphone. Online fundraising also provides a slew of other benefits, including easy to share messaging, automated gift processing, automated data entry and more.
Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their
Happy Friday, everyone! Join me for some of the best Mixed Links around… Something that could help you with your nonprofit communiations – How to Add Color and Richness to Your Writing … Without Making Us Want to Barf. Beth Kanter reviews Julia Campbell’s book Storytelling in the Digital Age. Wild Apricot shares 49 Popular Nonprofit Software Tools That Save Time and Money.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land. Over the past several years commercial marketers have begun to discover practices which those pundits and commentators who favor high-blown ‘strategic’ insights often consider ‘trivial’ What once seemed relatively trivial has proven to hold monumental importance compared to the size of the intervention or ‘tweak’ In fact the venerable UK Ogilvy agency now uses as
Summer convention season is just around the corner for nonprofit organizations, a good time for groups of all types to recruit and also promote their message. Conventions are also a great place for nonprofit workers to network and hear about the latest innovations and ideas. Here are three important nonprofit conferences coming up this summer, along with some tips on how your organization can use them to stand out.
Most money is not cash. According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. The chart below shows that the top 1% put 92% of their wealth everywhere else (and the rest of society does the same). Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors.
Wendy Hayes. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Wendy Hayes is the Communications Coordinator for the Adoption Council of Ontario, a non-profit that provides support, community, and awareness for the adoption community.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new insight. The reason donor experience and donor journeys are becoming such a big issue is not because organizations have suddenly seen the light.
“Part of what scares nonprofits [about planned giving] is they feel they’re talking about death. And if you were talking about death, then it would be scary. But that’s not the way to go about this. You’re talking about the person’s lifetime and beyond lifetime support for your organization.” — Tony Martignetti, Host of Tony Martignetti Nonprofit Radio.
76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S. The average was $4 million net among the top 10% of families after paying off debts. The bottom 51st% to 90th% accounted for only 23% of total wealth.
Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. When I first saw the title, I expected another article — like many we’ve written in The Agitator — on the importance of the quality of interaction nonprofits have with their donors and our need to constantly be listening to what our donors are telling us about their motives and preferences.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years. Here’s the giving by source: And here’s the giving by sector: I have to believe the strong growth for environment and animal welfare is ‘thanks’ to Donald Trump’s emergence as a genuine contender and eventual electio
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