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It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research. The argument for the goal goes like this: If someone isn’t aware you exist, then how can they use your services, get educated on issues, advocate for your cause, vol
By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations.
Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined a 6-week plan that includes pre-event planning and post-event follow-up.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? Would you like to improve customer service, and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are already using? You can even generate leads and leverage a platform that has up to 80%+ open rates.
Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Seth J. Katzen is the Chief Executive Officer for the Jewish Federation of Delaware.
Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries. The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.
Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries. The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.
According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.
Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms. The bigger picture problem — the disease itself and the ‘cure’ for it lies in understanding and treating the systems that are the root cause of the disease.
Ok, that doesn’t really roll off the tongue, does it? But it is my birthday this Saturday. And to celebrate I am chopping $200 off the price of our Annual All-Access Pass. Today and tomorrow only, you can get our Annual All-Access Training Pass for only $499. The All-Access Pass gives you 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers, and other resources.
First, what are we really talking about when we say moves management ? Wikipedia says , “moves are the actions an organization takes to bring in donors, establish relationships, and renew contributions.” So, moves are what the fundraiser does. Ah! Moves are activities. I get it! Fundraisers achieve their goals if they develop plans for their activities.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Donors lay the framework for sustaining your nonprofit. You can’t do much of anything without them—they give your organization the strong foundation that it needs to build upon. But once you have a solid network of donors, how do you keep them? Maeve Strathy is a Fundraising Strategist for Blakely and the creator of her own fundraising blog, What Gives Philanthropy.
There’s no better time than the year-end giving period to significantly upgrade your donors. By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks.
#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. Wait? You don’t think #GivingTuesday is worth it? Well you aren’t alone, so let’s start there… Is Giving Tuesday Worth the Bother? by Paula Martin. Is #GivingTuesday Worth It?
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Sponsored by HRdirect. As a nonprofit professional, you may want (or need) to spend more time and resources on fundraising , outreach and other programs. What if there was a way to free up more time in your day to focus on those things, ultimately bettering the communities you serve? Well, get ready to do your happy dance! There is a way to save time — and increase productivity — by ditching manual paperwork when it comes to your HR and employee-management tasks.
I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving.
Cane and Table. New Orleans, LA. Good afternoon, friends! Join me for this week’s round of Mixed Links… First off, my birthday is tomorrow and we’re celebrating with a Flash Sale! Save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Do you plan before you start writing? Ali Luke thinks you should and tells you How to Plan Your Blog Post from Start to Finish.
Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to move by quicker and quicker. With the end of year among us, today’s blog post will focus on helping you recapture soon-to-be lapsed donors. With only a few more months left in the calendar year, your time is more precious than ever.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
A while back, I received a call from an ALS Foundation. The call was awful. So awful, I've waited over a year and a half to write about it. Long enough that I don't remember exactly which ALS organization it was. But fresh enough that the emotions linger. And I want to help you from making the same mistakes this organization made. Effective fundraising involves emotions.
In Are You an ATM or a Fundraiser? I raised the issue of how ‘disrespect’ — for the profession, for each other, and for the donor — is contributing to a bleak future for our sector. Claire Axelrad was among Agitator readers who added to the ‘what’s wrong’ list. “ The lack of a philanthropy culture stems directly from the TOP.
NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN. Lawrence Henze, Greg Ring and me. At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems). The session is titled: Identifying, Engaging, Closing: A three-step process to ultimate giving success.
“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising. No sooner had the last shots blanketed the horrendous carnage in Las Vegas than the fair and balanced folks at Fox News proclaimed that clearly the violence was a liberal-inspired fusillade against “Trump people” After all, ‘country music’ is the medium of the working, patriotic
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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