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Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jenna Czaplewski is the Director of Communications for the Coalition for Children, Youth & Families.
How would you like an open rate of 80% on communication you send to an audience who has opted in to receive information from you? Sounds pretty good, right? Facebook Messenger and Chatbots are the talk of the social web in 2018. Is it all hype? Or is Facebook Messenger something you should be using for your business? If you know me, you know I try to avoid getting too excited about shiny objects.
I’m not a fan of jargon, but nonprofit organizations seem to love it. If I see one more appeal letter, thank you letter, and newsletter article laced with terms like at-risk youth, underserved communities, leverage, and impactful, I’m going to scream. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional community.
The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. ~Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”? Do you have a beautifully designed and written website filled with cell phone pics?
Photo via Cecilia Snyder on Flickr. Today on CauseTalk Radio , Megan and I talk to Perry Yeatman , CEO, Perry Yeatman Global Partners , External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. On the show, Megan, Perry and I discuss: Perry Yeatman, Perry Yeatman Global Partners. How are you currently working with companies as it relates to social impact programs?
This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that we decidedly dislike. Maybe we fell in love with the characters, or maybe it was the writing, the setting or the theme. Some of our favorite stories are fiction, and some of them are nonfiction.
This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that we decidedly dislike. Maybe we fell in love with the characters, or maybe it was the writing, the setting or the theme. Some of our favorite stories are fiction, and some of them are nonfiction.
Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening. Partners requesting advice motivate supporters to ‘lean’ in. Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships.
If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively. Whether it’s a straight-up racist uncle at Thanksgiving or a well-meaning, but clueless, co-worker, we’ve all felt the “crunch” at one time or another.
A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. (The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?
The Science of Giving: Why Your Brain Craves Meaning. by Laura A. Roser. Your brain is a meaning magnet. It can’t help it; it’s been conditioned. Since the hunter and gatherer days, humans have tried to make sense of the world. From the Egyptians and Greeks with their gods to philosophers with their theories to scientists with their hypotheses to small towns with their gossip, we crave explanations.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of little things to make a big impact. Click here to listen on YouTube! Topic Timestamps.
I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly. . I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave.
Yesterday Roger outlined the failings of alleged-segmentation systems that aren’t customized to your organization. Today, I’d like to suggest a proven, low-risk approach to dramatic improvement through better segmentation. It’s hard to get away from the significant advantages that come with being a mature nonprofit brand: you can get very good at delivery, incremental efficiency, and volume.
There are a lot of strategies out there about the best ways to begin a new capital campaign. And because no two campaigns are exactly the same, it can be difficult to find information and best-practices that fit your unique scenario. Generis , a consultant group specializing in helping faith-based nonprofits, churches, and christian schools fund their visions, recently published a helpful checklist outlining important considerations before launching a new campaign.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.
The Hound. Auburn, AL. As you’re winding down your week, join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Missed the CALM not BUSY webinar? Kivi is presenting it for PRSA’s Nonprofit Section on March 29 and you can attend free, even if you aren’t a member.
Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own interest data to Facebook’s copious data stores and Facebook will sell it to others.”. It doesn’t matter anymore: the hook is set. There is (almost) no organic reach anymore.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see how quickly they followed up on web-generated leads. What they found was alarming considering the astronomical amounts of resources that private-sector businesses spend on generating leads.
The Science of Giving: Why Your Brain Craves Meaning. by Laura A. Roser. Your brain is a meaning magnet. It can’t help it; it’s been conditioned. Since the hunter and gatherer days, humans have tried to make sense of the world. From the Egyptians and Greeks with their gods to philosophers with their theories to scientists with their hypotheses to small towns with their gossip, we crave explanations.
The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores. Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring.
There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie. One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys based on donor identity.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Grandma Craver always advised: “Never wake a sleeping snake to kill it.”. And generally, I try to follow her advice. But, over the weekend The New York Times ran a blockbuster of a piece How Trump Consultants Exploited the Facebook Data of Millions. Behind the story is the tale of a voter profiling firm named Cambridge Analytica that claimed to have developed a “so-called psychographic modeling techniques” – that would be the secret sauce to be slathered on voters to bring out the Trump vote in
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