Ann Green
SEPTEMBER 27, 2016
Year-end fundraising season is underway and many of you may be working on your appeal letters. But have you given any thought to how you’ll thank your donors? If you’re thinking that’s something you can worry about after your appeal letters go out, you’re making a huge mistake. Thanking donors often takes a back seat in fundraising campaigns, but it’s a crucial component that you need to start planning now.
Nonprofit Marketing Guide
SEPTEMBER 29, 2016
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?
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Selfish Giving
SEPTEMBER 27, 2016
Today on CauseTalk Radio , Megan and I talk to Ryan Kuhn , Senior Director of Marketing for Goodwill Industries International , about a national collection drive they launched with the help of Uber. Megan, Ryan and I discuss: Ryan Kuhn, Goodwill. Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award. Goodwill's national program with Uber began with a local relationship in New York.
Pam Moore
SEPTEMBER 30, 2016
We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Fundraising Coach
SEPTEMBER 28, 2016
I've been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud's #NoFilter Podcast. (You can listen to that podcast at: [link] ) And more recently, I interviewed crowdfunding expert Dana Ostomel.
Nonprofit Marketing Guide
SEPTEMBER 28, 2016
Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” Today, we are going to cover redundant phrases. Here are the major infractions impeding your efforts to “cut the glut” followed by a list of other phrases you need to re-think.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
SEPTEMBER 30, 2016
When it comes to earned media, it’s quality over quantity. That’s the takeaway message from M+R’s new MediaMarks study. According to them, the best strategy is to “develop tunnel vision” and narrow your focus to better the results you’re getting from media coverage. When you review your media hits, you should be able to say what each individual impression has done for your cause.
Getting Attention
SEPTEMBER 29, 2016
Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.
Nonprofit Marketing Guide
SEPTEMBER 30, 2016
Credit: https://flic.kr/p/8H9NoQ. Happy Friday! It’s time for some Mixed Links… The #NPBaton on Instagram still has a few spots open in October if you are interested in taking the baton. Network for Good shares Four Donor Communication Mistakes to Avoid in Year-End Giving Plans. Marc Pitman answers a question we get asked a lot – Is #GivingTuesday worth it?
The Agitator
SEPTEMBER 27, 2016
You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left? Did they leave clues? Could you have saved them? Do you feel guilty?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
SEPTEMBER 28, 2016
When seeking corporate sponsorship, nonprofits often split up into two camps. Some go all in – developing programs and sponsorship opportunities to fit any brand or budget. Others only bring a few options to the table. I have noticed that smaller nonprofits especially, don’t always have the organization or funding to develop programs that appeal to corporate donors; or they worry that they’re not big enough for corporate dollars.
Care2
SEPTEMBER 26, 2016
Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in blog post.
Nonprofit Marketing Guide
SEPTEMBER 26, 2016
Kristen Olsen. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Kristen Olsen is the Communications Manager for the Brain Injury Alliance of New Jersey, a statewide nonprofit organization dedicated to improving quality of life after brain injury, and offering the pr
The Agitator
SEPTEMBER 28, 2016
Each day for the past 10 years Tom and I have pored over dozens of blogs, papers, presentations and speeches prepared by scores of fundraisers. Not only are we witness to the daily parade of good and bad ideas in our trade, but it’s a terrific way to keep up with changing times. So it was with a touch of sadness and lots of appreciation that I opened the blog post from UK fundraiser Peter Maple to be greeted with The Last Post—An End to the Grumpy Old Fundraiser.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Concord Leadership
SEPTEMBER 26, 2016
Being a nonprofit CEO is one of the most challenging positions. Here at The Concord Leadership Group, we want to help. And one of the best ways we’ve found to help CEOs is by connecting them with each other. So we’re going to help. The Concord Leaders Podcast We’re starting a podcast of of interviews […]. The post Announcing the Concord Leaders Podcast appeared first on The Concord Leadership Group, LLC.
iMarketSmart
SEPTEMBER 30, 2016
Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. You can read the interview here. Or listen to it here (below). [link]. SHARE THIS OR LEAVE YOUR COMMENTS BELOW! Click to tweet! The post A “wild woman” interviewed me appeared first on MarketSmart | .
Nonprofit Marketing Guide
SEPTEMBER 27, 2016
Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun. Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat.
The Agitator
SEPTEMBER 25, 2016
Of course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless. The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled it in the Ultimate Collection of Loyalty Statistics.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
SEPTEMBER 26, 2016
Donors are making their list, they’re checking it twice and they’re gonna find out which nonprofits have been naughty or nice. That’s right, nonprofits receive 50% of their annual donations in the last three months of the year—is your nonprofit ready for year-end giving? Just because donors are ready doesn’t necessarily mean your nonprofit is. You can’t sit back and magically expect to receive 50% of your budget by simply sending an email and posting a few things on Facebook and Twitter.
iMarketSmart
SEPTEMBER 26, 2016
New subscribers to my blog get a survey asking them what topics they’d like to see me cover. . You can send me requests too at info@imarketsmart.com. Recently Frank, a new subscriber, said, “ I need help with growing this organization’s legacy program. Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year.
Getting Attention
SEPTEMBER 27, 2016
Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever. Monday night’s debate highlighted our dukes up, all-rules-broken political arena.
The Agitator
SEPTEMBER 29, 2016
Do you even have a bookshelf these days?! Or have you — sadly — gone totally digital? In a recent post, Fully baked , Seth Godin makes a point about ‘knowledge workers’ often getting to a certain point where they stop learning and act as though they know everything they need to know. The way I’d put it is, ‘Brain off, reflex behaviour on’ His point is so important that I’m reproducing his entire, brief, post in its entirety: “In medical schoo
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
SEPTEMBER 28, 2016
Have you ever found yourself spending hours or even days developing presentations for major donor visits? I think most of us have gotten caught up in the time-consuming task of developing presentations. Sometimes several staff members get involved. Board members too! Instead, the best fundraisers know that they really need to make sure they’ve asked all the right questions before they invest time in creating presentations.
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