Sat.Apr 02, 2016 - Fri.Apr 08, 2016

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Nonprofit Marketing Guide

Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina . Guest Post by Abby Jarvis of Qgiv. So you’ve got a beautiful online donation page up and running. Congratulations! Are you properly promoting it so that it receives the attention it deserves?

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Prioritize, Focus and Be Patient for Business and Life Success

Pam Moore

Do you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor? We all have the same 24 hours in a day. It’s how we use the hours that matters most. If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time?

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A Gift For Your Donors

Ann Green

A few weeks ago Kivi Leroux Miller gave a webinar for Bloomerang – 5 Steps To A Great Nonprofit Email Newsletter I encourage you to watch the video. It’s filled with pearls of wisdom and well worth an hour of your time. One piece of advice that stood out for me was to think of your newsletter as a gift for your donors. They should look forward to receiving it.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that many small nonprofits simply do not have.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Nonprofit Marketing Guide

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. 1.

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Your Case for Support: Good Design Will Make it Stronger

Mission Minded

In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

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4 Grant Writing Tips to Bolster Relationships with Foundations

NonProfit Hub

Grant writing is a time-consuming process. It can also be nerve-wracking if you’re inexperienced or working on a particularly important grant. Jeff Kutash, the executive director of the Peter Kiewit Foundation in Omaha, Neb, deals with grants on a daily basis. What does the head of a foundation that gave $18 million in grant money last year have to say about grant writing and the relationship between foundations and nonprofit professionals?

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Happy Friday! Let’s cap off the week with some Mixed Links… Beth Kanter asks that age-old question, Is Your Nonprofit Too Old To Barf Rainbows on Snapchat? Have colleagues that never get their work to you on time? Get some help from this podcast by Margaux O’Malley – When Colleagues Don’t Respect Deadlines. March’s Nonprofit Blog Carnival is live.

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Make Your Donors Feel Awesome

The Agitator

Last week both Tom and I dealt with the issue of ‘consistency’ My post Yawning All the Way to the Bank emphasized the importance of being consistent as follows: Do Not abandon proven channels like direct mail in favor of the unknown or unproven. (And, of course, at the same time staying alert to new opportunities and channels.). Do Be consistent, regardless of channel, in your messaging regardless of how bored you and the rest of the gang grow tired and would love to substitute som

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Cool Google Tools and How Your Nonprofit Can Use Them

Lets Talk Nonprofit

Google. Can you imagine life without it? We use it every single day – and in so many ways. There's Gmail, Calendar, Drive, Hangouts, Maps and more. And we can't forget where it all started: good old-fashioned Search. And as much as you use Google, I'd bet there are tools and programs that you're not using…and that could benefit your nonprofit.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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How to Turn Your Volunteers into Fundraisers

NonProfit Hub

Andrew Stanley is a guest contributor for Nonprofit Hub, and is the co-founder of VolunteerMark and Chief Product Officer at WonderWe. He is an avid volunteer and change-maker. _. Have you ever thought about asking your volunteers to help you fundraise? If not, you’re missing out on one of the best opportunities to deeply engage them. Volunteers are natural sources of support because they have large networks that can be activated to help grow your nonprofit’s reach.

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Day in the Life of a Nonprofit Communicator – Darya Minovi

Nonprofit Marketing Guide

Darya Minovi. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina. As the Communications and Outreach Manager for Health In Harmony , an international nonprofit in Portland, OR, Darya works to tell the story about HIH’s unique solution to human and

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Please Annoy The Pig

The Agitator

As a little boy I grew impatient when others –especially grown-ups —didn’t seem to understand the wisdom of my advice, let alone act on it. In the moments of my frustration Grandma Craver would take me aside, put her arms around me, and looking me the eye soothingly say, “Roger, you shouldn’t try to make a pig sing. It wastes your time and annoys the pig.

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[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Too many nonprofits think that choosing a fundraising software provider is the end of a journey. It's really just the beginning. Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. And the tools keep changing, so it's likely that you are trying to work with lots of different types of software!

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Improve Email Results: #16NTC Takeways

Getting Attention

I’m riding the tide of energized learning and conversations at the recent Nonprofit Technology Conference (#16ntc), and thrilled to share my takeways with you. Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Nonprofit Marketing Guide

Social media is great, but email is still the online workhouse for sharing updates with your community and motivating them to support you with their time and money. But it only works if people are opening your emails and then clicking on your links! Ready to improve the performance of your emails, so you can do more good? Join us for this free webinar where we’ll show you how!

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Data. Toys. Tactics. Messaging. Human Nature.

The Agitator

If you had to pick one area in which to improve your fundraising prowess, just one, which of these would you focus on … Data/analytics — what to measure and how to learn from it; Toys — mastering new technology and tools (like Search optimisation and social media and mobile); Tactics — how to actually contact/engage donors and prospects for maximum impact; Messaging — what to say and how to say it; Human nature — better understanding what makes people tick, wh

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The Spring Nonprofit Standard Newsletter is Live

BDO

To learn about the latest developments and trends in the nonprofit industry, take a look at the latest issue of BDO’s Nonprofit Standard, now available on BDO.com.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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I’m so proud of our Glassdoor. Are you proud of yours?

iMarketSmart

“You can succeed best and quickest by helping others succeed.” – Napoleon Hill. I have always loved that quote. But I never knew it would get so deeply engrained in my DNA until now. Thanks to Glassdoor.com it’s been repeated back to me by those who have taken the time to write on MarketSmart’s Glassdoor. If you aren’t familiar with Glassdoor, it’s a site that helps prospective employees (and donors) get a glimpse into the insides of any organization

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Care2 Awards Seventh Annual Impact Prize to Covenant House International

Care2

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Boost Your Retention Rate In 3 Minutes 54 Seconds

The Agitator

Study after study, Agitator post after Agitator post , warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away. Shanon Doolittle and Chris Davenport head of Movie Mondays have produced this simple, and all-powerful donor interview.

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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. . My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does something for you, you ought to repay them in kind. This has been baked into each of our minds as a survival mechanism because cooperation generally helps us stay alive. You can and should use reciprocity as a tool to raise more money.

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Please Annoy The Pig — II

The Agitator

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box. In that post, he’s writing about the most fundamental care you can take in how to treat your donors … if you really are serious about bein

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McKinsey On Customer Experience

The Agitator

The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on the subject.

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How to get tremendous satisfaction from satisfaction

iMarketSmart

You can actually get more job satisfaction by satisfying the wants needs and desires of your donors, board members, volunteers and supporters. If you learn how to truly satisfy their needs, you will be tremendously satisfied too. How do you do this? Listen to them. Gather feedback from them. Survey them. Analyze their feedback. And, respond to them by adding value to their lives.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Make Your Donors Feel Awesome

The Agitator

Last week both Tom and I dealt with the issue of “consistency.” My post Yawning All the Way to the Bank emphasized the importance of being consistent by: Do Not abandon proven channels like direct mail in favor of the unknown or unproven. (And, of course, at the same time staying alert to new opportunities and channels.). Do Be consistent, regardless of channel, in your messaging regardless of how bored you and the rest of the gang grow tired and would love to substitute some shiny new and di

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