Pam Moore
NOVEMBER 23, 2017
Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.
Nonprofit Marketing Guide
NOVEMBER 22, 2017
Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right? We’ve been hearing that for a while now, which is why we started developing short, intensive courses with step-by-step coaching. We call these courses Nonprofit Marketing Accelerators. And our next Accelerator will help you knock out a HUGE to-do on your list: Your Nonprofit Annual Report.
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Nonprofit Tech for Good
NOVEMBER 22, 2017
Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online and mobile technology effects giving.
Selfish Giving
NOVEMBER 21, 2017
Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember's 10th birthday. On the show, Megan, Melanie and I discuss: Melanie Zachar, Nestle/Nesquick.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
NOVEMBER 21, 2017
Yesterday I raised the question of why did it seem so difficult to get a second gift from a donor. Is it difficult? The stats from The Fundraising Effectiveness Project say the overall retention rate has declined every year since 2013 and looks likely to do so again in 2017. New donor retention is only 17.6%. So we seem to have trouble getting over 80% of first time donors to our nonprofits to make a second gift … to stick around.
Nonprofit Marketing Guide
NOVEMBER 24, 2017
I am thankful for all of our readers! And for those of you who aren’t out shopping today, join me for some Mixed Links… Next week is the last week to take our 2018 Nonprofit Communications Trends Survey. Everyone who takes the survey will get a special invite to our Trends Report Preview Webinar. In addition to waiving its fees, Facebook, along with the Bill and Melinda Gates Foundation, are matching funds raised on Giving Tuesday via Facebook.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
NOVEMBER 21, 2017
Well, it’s getting to be that time of year again: the season where we sit down with everyone we care about and remind ourselves of what we’re truly grateful for. It sounds cliche, but it’s an important thing to acknowledge. Here at the Hub office, we have a tradition called “Hubsgiving,” where we gather with all of the nonprofits in our space to share both business and life updates, get to know each other and indulge in some great food.
The Agitator
NOVEMBER 19, 2017
You can get that answer personally delivered to you in the privacy of your own inbox without anyone else knowing. But first, your help is needed for a research project designed to look more deeply into how fundraisers make difficult decisions in their day-to-day work. As a Board member of the Hartsook Centre for Sustainable Philanthropy, I’m asking Agitator readers to participate in this project which is being conducted by one of the Centre’s PhD students.
Nonprofit Marketing Guide
NOVEMBER 20, 2017
Gillian Wilson. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Gillian is the Communications Associate for EarthRights International, a nonprofit organization that combines the power of law and the power of people in defense of human right
Getting Attention
NOVEMBER 23, 2017
Honestly, That’s a tough one! I know that you want to hear a resounding yes! However, the answer is neither yes nor no but rather ‘it depends’! I can almost guarantee that you can make a decent income online with enough persistence and proper training & guidance. However, I do not know what your definition […].
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Nonprofit Marketing Guide
NOVEMBER 21, 2017
According to the 500+ people who have taken our 2018 Nonprofit Communications Trends Survey , it looks like workloads are too heavy. While these results are not final, it’s definitely an issue we know a lot of you have. What do you think about your workload? Take the survey now and let us know. We run this survey and create the Nonprofit Communications Trends Report to compile important insights into the day-to-day needs of nonprofit marketers and fundraisers so we can better help you.
The Agitator
NOVEMBER 22, 2017
Today, Americans will celebrate Thanksgiving, a national holiday also observed in Canada (last month) as well as some of the Caribbean Islands and Liberia. For our readers in the UK, we’ll note that while Thanksgiving has no place in British tradition there seems to be a growing trend for let’s call it “Britsgiving”. Google reports that UK searches for ‘Thanksgiving’ have increased 60% over the past 5 years …supermarkets report rising November sales of turkeys, cranberry sauce and th
The Agitator
NOVEMBER 20, 2017
The Agitator has written quite a bit about the need to focus much more on donor retention and — as an essential step in that process — securing the vital second gift. Roger discussed winning second gifts quite extensively in two posts last week, giving away thousands of dollars of fundraising advice, here and here. But isn’t this an odd situation?
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