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Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well. When a new potential client contacts us to do business, the first place go to learn about them is the internet.
You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few paragraphs.
August is here. People are already starting to talk about fall and back to school sales are underway, like it or not. Even though you may still be in summer mode, September will be here in a flash. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue. Get a jump start on your appeal and start planning it now.
Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes. On the show, Megan, Scott, Katie and I discuss: Scott Pansky, Allison + Partners. Katie Malark, Allison + Partners.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this. Register at [link] and enter the promo code ynpn17_speakerpromo to get the discount.
Erica Hurt. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Erica has a career in event planning, event management, and nonprofit marketing, spanning over the last 10 years.
We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.
We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.
A great magician never reveals his or her secrets. Is your nonprofit like a dazzling magical act in your community? Are you doing all sorts of good for all sorts of people and keeping it to yourself? Let me give you one more trick to put up your sleeve: transparency. Being transparent with your donors may sound like a no-brainer, but all too often it goes by the wayside.
Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. work. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals. Most were at organizations that felt they didn’t have “the right” donors.
Minero, Atlanta, GA. It’s not quite time for the weekend yet, but we can dive into some Mixed Links right now… For most organizations, Personable is Profitable: A Case to Rethink Your Content Marketing Strategy. Here are 3 Tips from Top Leaders to Beat Content and Social Marketing Fatigue. John Haydon shares 5 Simple Tips for a More Impressive Twitter Profile.
“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
I just finished a brand new book called Exactly What to Say by Phil Jones. He shares a couple dozen phrases to use in sticky situations. Some of the most helpful are in the context of following up. Think about a person you’ve asked to do something. Maybe you’ve asked a donor to make an […]. The post Afraid to follow up? Use this phrase.
Donor communications guru, Tom Ahern is a copywriter by trade. He knows the ins and outs of donor-centric fundraising and gave us some great tips for nonprofits. People like having conversations, but hate being “talked at.” Donor communications really are a two-way street made up of conversations and working together. This is easy to say, but harder to actually do.
Watch this webinar now with a free membership. Last week Kivi presented a free webinar on thought leadership for nonprofits. If you missed that presentation, you can now find the recording on our Free Membership Dashboard. If you aren’t a member, sign up is quick and easy (and obviously free!). During that webinar, Kivi went over the 5-step process for creating a thought leadership communications plan and how to avoid common pitfalls and get past potential barriers.
I been thinking about the Comments on my post last week, Who’s A Poor Fundraiser To Believe? In it’s most simple reading, the post was taken as reducing sound fundraising to choosing one side or the other of the ‘mail more, mail less’ conundrum. And looked at this way, the appropriate response was, in effect: This is dumb … it’s not either/or … it’s different strokes for different folks.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Now in is its third year of production, the Global NGO Technology Report is groundbreaking in that it is the only research project dedicated to studying how charitable organizations worldwide use web and email communications, online and mobile fundraising tools, and social and mobile media to engage and inspire their donors and supporters. If you work for a NGO, nonprofit, or charity, please volunteer 4-7 minutes of your time to take the the 2017 Global NGO Technology Survey.
People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you, they won’t make major and planned gifts to your employer. Here are 7 simple ways to engender fondness for you and your nonprofit’s cause: 1. Be a chameleon – In other words, take the time and put forth the energy to look the part.
I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” I thought to myself while staring at my computer screen sipping my cup of chai tea. But like any good story, this one has a twist. (Cue the dun dun dun music). Where did I read this insipid bit of news?
On rainy weekends one of my simple but rewarding pleasures is pawing through my bookshelves, re-reading direct marketing and fundraising favorites. (Hey, it makes more sense to me than woodworking, stamp collecting or Tweeting.) This exercise not only provokes new insights, it serves to remind me that, for the day at least, I’m not on a plane, in some hotel, or headed for another airport.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
On the one hand, the fundraising year is almost two-thirds over. On the other hand, the ‘highest yield’ third of the year is just about to begin. Many fundraisers are using the ‘lull before the storm’ to ready your fundraising weapons and reaffirm or fine-tune your fall/year-end fundraising tactics. And … revisit your fundraising projections.
Learn about the four selfs of Engagement Fundraising in this episode of the podcast. Read about the four selfs here. The post The Four Selfs – Episode 5 appeared first on MarketSmart, LLC |.
Safety in numbers. Not all that long ago, humans lived in tribes and clans for safety. So, today, it’s no surprise that people still maintain tribal behaviors. Instinctively, we join clubs, teams, and groups. We also decide what to say and do based on what others are saying and doing. Social proof. Face it, we humans are hard-wired to look for clues among our peers before we open our mouths or take action.
Bill Dodd, a direct response pioneer who helped build some of the great names in progressive advocacy and mentored a generation of fundraisers, died on July 17 th. He was 68. Bill will be remembered in our trade for the causes he embraced with his skill, talent and big heart to help them grow. The magazine Mother Jones of which he was a co-founder and architect of their remarkable growth in circulation … Greenpeace, the tiny Canadian charity he took under his wing and helped built to the large a
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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