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Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.
Photo via KT on Flickr. Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.
Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. I made all my pledges online, and it was easy to do. It should also be relatively easy for you to start or grow a monthly giving program. Of course, this doesn’t just include asking for donations. You’ll need to thank your monthly donors and stay in touch throughout the year.
We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar content.
I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing. Frankly, I've been saying this for years. Or for as long as I've been consuming every bit of advice from Robert's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi ), the podcast This Old Marketing , and his book Experiences.
What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.
What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month.
In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report , we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the various questions we asked about communications effectiveness.
I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “ What % Millennial Stereotype Are You.” 69 percent, as it turns out.
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).
Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use. In recent years, the question has migrated to the minds of more and more donors. Of course, there’s one school of thought that argues most nonprofits should be figuring out how to put themselves out of business.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
We want to hear your answers to these questions and more! Yep, it’s once again time for me to ask you to share your Day in the Life of a Nonprofit Communicator. We started this popular series in 2013 to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator. But now we need to hear from more of you, out in the field, doing your thing in order to keep this series going.
Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page , most organizations are still not taking advantage of Snapchat.
A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Later on, my kids wanted Domino’s Pizza. Honestly, I don’t like their food. But after I ordered the pizza I realized that they treated me really, really well. It was a great experience!
In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and also by those who favor more substance but feel too much substance doesn’t work well in the online channel.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Good Friday to you! Join me for some Mixed Links… Kivi and I will be at NTC in DC next week. Will you? Here are 10 Conference Hacks to Help You Crush Marketing Event Attendance. And CauseVox also shared some conference advice in Attending NTC? Read These 4 Networking Tips Before You Go and #17NTC: A Fundraiser’s Guide To Getting The Most Out Of NTC.
This is awkward. Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures! It appears that Playboy readers couldn't imagine it because sales slumped over the past year. The decline was so steep that Playboy announced last month that it's returning to its rakish ways.
Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland. She’s got an interesting riddle to solve. Let’s see if you can help her figure it out. It all started with what seemed to be a simple question. I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned
Two recent studies, one from Blackbaud and one from Merkle , put online fundraising’s share of giving in perspective. Merkle, looking at large nonprofits, gave online 15% of the direct response fundraising pie, while Blackbaud, looking more broadly at all charitable giving (with online giving from 5,000+ organizations), gave online fundraising 7.2% of the total charitable giving pie.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment.
Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive. They also improve a donor’s lifetime giving and build a donor’s sense of “family” with the nonprofit(s) they remember in their wills and trusts. No wonder your competitors are out there trying to capture the hearts (and estate plans) of your supporters.
It’s been 16 months since we announced The Agitator Data Liberation Crusade — a quest to make available fundamental data that’s of daily use to fundraisers free of charge or as near-free as possible. Our rationale for this Crusade aimed at benefitting both small and large nonprofits is explained in our post Fundraising Data and the Cost of Embalming an Elephant.
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