Nonprofit Marketing Guide
JULY 5, 2018
On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. It’s this engagement rate more than whether you have spammy content or design that affects whether your emails are delivered to the inbox these days.
Selfish Giving
JULY 4, 2018
Happy Fourth of July ! Because of the holiday I'm publishing an abbreviated newsletter this week. I'll be back next week with a full newsletter. But as I'm in London the following week, you may see another abbreviated newsletter on Wednesday, July 18th. Try to be patient with me. ?? Partnership notes ?? ????These are America's most patriotic brands.
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NonProfit Hub
JULY 6, 2018
Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.
The Agitator
JULY 1, 2018
As our Canadian readers recover from yesterday’s celebration of their 151st Canada Day and American readers prepare for Wednesday’s 242 nd celebration of Independence Day we thought it appropriate to devote this week to reexamining some fundraising fundamentals that may—or may not—be in need of major change or at least updating. Consequently, tomorrow Nick will explore the concept of “strategy”.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
JULY 2, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. Through this Friday, July 6th, you can save $200 off our Annual All-Access Pass. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Get your All-Access Pass and save $200.
Lets Talk Nonprofit
JULY 4, 2018
Happy New Year! (if your fiscal year started on July 1). The start of a nonprofit's new year is always an exciting time, with new fundraising goals to meet or exceed. In a previous post , I talked about the importance of measuring your fundraising success beyond your budget and its bottom line. Yet far too many nonprofit leaders rely on that single number to measure success.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
JULY 2, 2018
From Make to Stick by the Heath brothers: “Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.”. “Here`s an example,” he continues.
The Agitator
JULY 5, 2018
You’d think a $400 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t. What we do have is mass of accumulated tribal wisdom, often conflicting, seldom empirically based.
Nonprofit Marketing Guide
JULY 6, 2018
Hope everyone in the US had a safe Independence Day (and everyone else had a safe regular ol’ Wednesday)! I took some time out from BBQ and fireworks to find you the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we look at email, Instagram bios, help with writing, and poverty porn. It’s time for Mixed Links… It’s the last day to save $200 on our All-Access Pass.
The Agitator
JULY 4, 2018
Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness. More pointedly I wondered whether in fact they’re actually a danger to the sector. Today, I’m revisiting this issue because, if anything, I’m convinced the “full service” agency is more of a barrier to growth and change than ever.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
JULY 3, 2018
This photo of my grandsons Jalen (at left) and Zachary (in the “kiddie cage” at right) joining the national protest against the Trump Administration’s separation of migrant families made me more than proud. It serves as assurance that the gene of dissent has successfully made its way to the next generation. I wanted to share it with you because today we Americans celebrate our national contribution to dissent – July 4 th or Independence Day.
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