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Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space. Invite other supporters, too. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?
Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences.
Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape.
Damien Johnson. Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina. Guest Post by Damien Johnson. Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Examples of our trade’s reliance on received wisdom abound.
Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come. Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture.
Years ago when I would meet with businesses to discuss cause marketing it was all about explaining what cause marketing was and how they could benefit from it. Business owners were hesitant because they were unsure if they should "profit" from a nonprofit partnership. They had a traditional view of working with a nonprofit as "charity" or "philanthropy.
Years ago when I would meet with businesses to discuss cause marketing it was all about explaining what cause marketing was and how they could benefit from it. Business owners were hesitant because they were unsure if they should "profit" from a nonprofit partnership. They had a traditional view of working with a nonprofit as "charity" or "philanthropy.
Are you actually “there” when you are on vacation? Or are you back at the office? I posted this little twist on our “Day in the Life” of nonprofit communicators series originally last year, but I bet it will still ring true this summer! Before 8:00 a.m. – I wake up at 6 am thinking “Oh no! I am gonna be late for work.” I reach for my phone to check my email, then realize my phone isn’t by my bed.
Today is a great day! I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The show features myself and our new podcast producer, Tim Chaten. The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys.
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Sponsored by Jitasa. Every nonprofit eventually reaches “the hump:” the point at which your organization wants to expand and do even more good for others, but your limited resources and/or personnel won’t allow it. This is frustrating, but it shouldn’t deter you from pushing forward and continuing your work. One of the best ways to make it over the hump is outsourcing.
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If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling. During the six-week program , you and your team will develop a Thought Leadership and/or Media Communications Plan. With my coaching, help from guest experts, and your commitment to getting it done, you can leave the Accelerator with a plan to move forward.
Here's the text of an email I sent to subscribers of the free #FollowUpFriday email list. Versions of this process helped keep me sane as a fundraiser so I thought I'd share it here. Good morning! Yesterday I felt overwhelmed by the demands on my time. Projects needing completing. People needing to be followed up with. Talks needing final touches. So I took 2 hours to, in a way, follow up with myself.
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Your nonprofit has plenty to keep track of. From organizing donor profiles to implementing fundraising strategies to attending conferences , your mind must be scrambling to remember everything! Don’t bear the whole load yourself. Use software to help you out! Whether your organization is just starting or is established with a large following, every nonprofit can benefit from some type of nonprofit software.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Plonk, Missoula, MT. It’s finally Friday! Let’s end the week strong with some fresh Mixed Links… Apparently, Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages. Hootsuite shares 4 ways to get people to like you on social media. The number four is popular this week as we also have 4 Ways to Increase Your Content Exposure on Social Media.
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My second video-inspired post of the week is triggered by an enthusiastic review of Vice Cream’s marketing campaign by Melissa Ward at Target Marketing, for her regular Friday “What were they thinking?’ feature. Of course, Melissa’s review itself is delivered by video. But wait, it’s really Vice Cream’s own video (barely 2 minutes) that I want you to watch and, be patient, and I’ll give you the link in a moment.
Learn the power of surveys, what words to use, why donors like them, how best to utilize them, and much more. Learn more about MarketSmart at [link]. The post Donor Surveys – Episode 3 appeared first on MarketSmart, LLC |.
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Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically charged times.
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Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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