Nonprofit Marketing Guide

APRIL 20, 2016

Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. ~Kristina. Guest Post by Abby Jarvis of Qgiv. We all slip up from time to time. Whether it’s dropping a bowl of chips on the floor or accidentally wearing two different shoes to work, mistakes and blunders happen to even the best of us.

Communication 221

Communication Activism Marketing Marketing 221

Selfish Giving

APRIL 19, 2016

Today on CauseTalk Radio , Megan and I talk to McCall Gosselin , Vice President of Public Relations at Planet Fitness , about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America.

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Culture Marketing Marketing Communication 189

Ann Green

APRIL 20, 2016

If the idea of doing any type of cleaning makes you want to scream, just think of how much better you feel when it’s done. Your house sparkles and it can be cathartic to get rid of old clothes and shred paperwork you’ve had since the Clinton Administration. Often getting started is the hardest part. The same is true for your nonprofit organization.Yes, you have a bunch of so-called cumbersome tasks you should do.

Nonprofit Administration and Development 100

Nonprofit Administration and Development Fundraising Fundraising Marketing 100

Fundraising Coach

APRIL 18, 2016

Grant seeking is a distinct form of fundraising - one that can seem like a complete mystery. That's why I asked Diane H. Leonard to share some tips. She's not only written grants, she's successfully helped others write them. More importantly, she's even worked in a foundation that gave out grants. She has seen it all. And she knows what works. Diane is on Twitter @dianehleonard.

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Foundations Nonprofit Capacity Activism Communication 73

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

APRIL 22, 2016

Let’s cap off the week with some Mixed Links… Hopefully, you have already downloaded the 2016 M+R Benchmarks Study and can check out the infographic with key highlights from the report. See if you recognize any of these 8 Types of Annoying Board Members. If you are interested in making videos, read Video Marketing for Nonprofits first. Reality Check: Your Donors Are Cheating on You (but that’s not necessarily a bad thing).

Communication 116

Communication Nonprofits Marketing Marketing 116

Selfish Giving

APRIL 18, 2016

Paul R. Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. What are paper icons? They’re slips of paper emblematic of a cause typically placed next to a cash register and sold as impulse items. They’re relatively cheap to produce, even in small print runs. In large runs they might be less than a penny apiece.In North America the typical sales price is $1, although larger dollar amounts have been tried.

Children 100

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NonProfit Hub

APRIL 20, 2016

Kayla Matthews is a guest contributor for Nonprofit Hub. She is a writer and blogger with a passion for self-improvement and helping others. Follow her on Facebook and Twitter to read all of her latest posts. _. Look around you. How much technology is in your general area? We use technology every day of our lives, whether that be using our phones or surfing the Web.

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Technology Medical Production Nonprofits 56

Nonprofit Marketing Guide

APRIL 18, 2016

We started our Day in the Life of a Nonprofit Communicator series back in 2013. It’s been a popular series that’s allowed us to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator. Here are a few of our recent editions: Lisa Sherrill. Darya Minovi. Michelle Scharlock. We love hearing all about your day – from favorite tools that make your job easier to where you normally eat for lunch (although more times than not, you&#

Communication 102

Communication Nonprofits 102

Care2

APRIL 22, 2016

We've said it before, and we'll say it again: social media and the Internet should be like a cocktail party - you should be mingling and engaging with your guests. Be welcoming, courteous, and fun.

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The Agitator

APRIL 18, 2016

In the US, HBO just premiered Confirmation , a docudrama recounting the debacle 25 years ago, when 11 Senate Democrats (out of 57) voted to confirm Judge Clarence Thomas to the US Supreme Court. Thomas won confirmation despite accusations of sexual harassment laid against him by professor Anita Hill during Senate hearings. Hill had worked as an adviser to Thomas at the Department of Education and the Equal Employment Opportunity Commission.

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Education Education Fundraising Fundraising 56

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

NonProfit Hub

APRIL 19, 2016

Advocates are a vital piece of any nonprofit’s support system. Intangible encouragement from advocates matters just as much as any monetary donation. Advocates aren’t just voices of support, though; they’re also a great resource when you’re looking to increase your nonprofit’s volunteer base. A study performed by VolunteerMatch and Fidelity Charitable Gift Fund showed that 67 percent of volunteers also give money to the organizations where they invest their time.

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Volunteerism Volunteerism Communication Recruitment 53

Nonprofit Marketing Guide

APRIL 19, 2016

Ever wonder how they did it? Those nonprofits who took bad news and turned it into triumph or other organizations who created a seemingly simple campaign that went viral? NEW EXCLUSIVE FEATURE IN OUR TRAINING WEBINAR SERIES! April 21st and 28th, 2016. Join us for our latest feature in our training webinar series – NPCOMM: Behind the Scenes – to get an inside peek into how nonprofits run successful campaigns, create viral sensations, and develop strategies to make it all work.

Communication 100

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Getting Attention

APRIL 19, 2016

As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your people give, sign a petition, register for a program, or attend an online volunteer orientation is your now-or-never period for courtship.

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The Agitator

APRIL 21, 2016

Thanks to the brilliant marketing and campaigning of the nonprofit organization Women on 20s , the US Treasury Department announced it will put women on American currency for the first time in more than a century — and an African American woman for the first time in the nation’s history. Harriet Tubman, a former slave and leader of the Abolitionist movement, will replace the slave-owning President Andrew Jackson on the front of the new $20 bill.

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Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

BDO

APRIL 22, 2016

As watchdog groups and other stakeholders continue to expect increased transparency from nonprofits, it’s become all the more important for organizations to prepare Form 990 as accurately and completely as possible.

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Nonprofits 40

iMarketSmart

APRIL 22, 2016

Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful. In fact, if you are considering this avenue, I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze). They are both experts in the field.

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Nonprofit Marketing Guide

APRIL 21, 2016

“What if the answers to nonprofits’ fundraising challenges were already all around us?” – FUNDRAISING BRIGHT SPOTS. Successful fundraising isn’t just about money. It’s about relationships. The orgs that understand this have happy, repeat donors. So who’s doing well with individual giving? FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr.

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Fundraising Fundraising Law Recruitment 103

The Agitator

APRIL 19, 2016

I wonder how many donors give in spite of the fundraising machine, not because of it? Here at The Agitator and over at our sister company DonorVoice we focus on that question a lot. In fact that’s what led to the research and eventually our recent Agitator/DonorVoice/SOFII Webinar on How to Reduce F2F Attrition in the First 90 Days. You’re welcome to download the recorded webinar here.

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Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

BDO

APRIL 18, 2016

Join us this Thursday, April 21, for the third session in our 2016 BDO KNOWLEDGE Nonprofit and Education Webinar Series, “Special Compensation Issues for Nonprofit Organizations.

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Nonprofit Organizations Nonprofit Organizations Education Education 40

iMarketSmart

APRIL 18, 2016

I like populism because it gives regular people control over their government. . But populism has no place in major gift marketing. To generate more major gifts, you cannot be a populist. You must engage the wealthy— those with the capacity to make a tremendous impact. Alternatively, populism is the backbone of planned gift marketing. Planned gifts can come from anyone.

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Marketing Marketing Universities Governance 40

The Agitator

APRIL 20, 2016

The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.

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