Selfish Giving
JUNE 6, 2016
The 2016 Cause Marketing Forum Conference was held in Chicago last week. As usual, it was excellent and full of learning, inspiration and friendship. Congrats to David Hessekiel , Megan Strand and the whole CMF team for an outstanding event. The conference is that one time of year I get to see everyone in the cause marketing world. I'm definitely recharged!
Ann Green
JUNE 8, 2016
Stories come in many forms and people process information in different ways. Some people respond better to visual stimuli. In our information packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.
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Nonprofit Marketing Guide
JUNE 9, 2016
There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.
NonProfit Hub
JUNE 7, 2016
The process of starting a nonprofit requires a fair amount of savvy and know-how. Building from the ground up, it’s often difficult knowing where to start. Questions arise like “What do I need” and “Why do I need it?” One of the biggest question marks comes up when it’s time to calculate the cost of your nonprofit. Harbor Compliance offers free informational resources for every state that can begin to answer the “whats” and “whys” in your initial budget.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
JUNE 9, 2016
In working on the Starting Over series that we’ll launch next week I’ve been fretting, worrying and, frankly damn near exploding with frustration. So please permit me this rant. There’s no question that virtually everyone has an excuse for not changing. Frankly I blame most of this resistance to the idiocy of stingy boards and CEOs who want no part in understanding donors’ needs nor paying to find out how much they can about them.
Care2
JUNE 6, 2016
Running the Women S tartup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise , a platform for creating positive change everywhere you spend money. Here's how it works. 1. Start a Pledge You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Getting Attention
JUNE 8, 2016
Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. Here’s why: You know what you need to do but can’t get beyond the limits of time, expertise, and budget.
The Agitator
JUNE 6, 2016
In a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook. But she does have a bank account and manages to shop online, although more as a last resort when she can’t find the precise item/brand she wants in a shop in downtown Auckland
iMarketSmart
JUNE 10, 2016
Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound like interrogators. Rather, they get supporters to think introspectively often saying, “Hmm. No one has ever asked me that before.” Competency for building trust. In order to be allowed to ask personal questions great Gift Officers learn how to build trust.
Nonprofit Marketing Guide
JUNE 7, 2016
OK, I don’t really know what I am calling this thing. Smackdown. Match-Up. Head-to-Head. Compare & Contrast. Side-by-Side. Something along those lines. Whatever we end up calling it, we are planning a series of blog posts and tip sheets that look at the communications of two national nonprofits working in the same space. Where are the strategies in sync?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Care2
JUNE 10, 2016
Good news! It's that time of year again when the Nonprofit Technology Conference (NTC) puts out their call for workshop proposals. The Conference will be in Washington D.C. next March 23-25, 2017, and we think you should submit !
The Agitator
JUNE 5, 2016
Have the names of your contributors been illegally and publicly exposed by the Attorney General of California? See for yourself. Here’s a 116-page list of organizations whose major contributors were “inadvertently” made public on the website of the California AG. This is the third week in a row I’ve found it necessary to single out the threats to donor privacy from overzealous and incompetent government officials who seemingly could care less about the law and the U.S.
iMarketSmart
JUNE 7, 2016
Here are some of the most powerful words used frequently in advertising: finally. suddenly. now. FREE. SALE. NEW. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. easy. wanted. challenge. compare. better. bargain. hurry. Here are some of the most powerful words used for persuasion: you. because. instantly. money. save. results. health. easy. safety. love. discover. imagine. proven. guarantee. affordable. best.
Nonprofit Marketing Guide
JUNE 8, 2016
Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
JUNE 9, 2016
Joseph Cole is a guest contributor for Nonprofit Hub and a writer for those who do good. Leveraging ten years of experience in the nonprofit world as a program leader and fundraiser, he proudly writes for both nonprofits and for-profits who serve the nonprofit sector. Connect with Joseph at freshideacopywriting.com. Do you have an email newsletter that’s flat-lining?
The Agitator
JUNE 8, 2016
Yesterday Roger previewed a new Agitator series with the theme, Starting Over. To Roger, ‘starting over’ means going back to and addressing the most fundamental questions: What does our donor want? Are we delivering it? Why are they leaving? As Roger sees it (watch for his rant on this tomorrow), if you aren’t focused on those questions, you’re doomed to fail.
iMarketSmart
JUNE 6, 2016
In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: . For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation. In fact, only the wealthiest estates pay an estate tax because it is levied only on the portion of an estate’s value that exceeds an exemption level — $5.43 million per person (effect
Nonprofit Marketing Guide
JUNE 9, 2016
Good Friday afternoon to you, my friends! Let’s wind down with some Mixed Links… See a great example of impact reporting in Non-profit Grades Itself on Performance. Check out these 50 Social Media Marketing Influencers to Follow. Twitter is planning on upping their character count limit for tweets. Find out How Twitter’s Big Shift Affects Marketers.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
JUNE 8, 2016
If you find a donor and don’t plan for how to keep him or her, the costs are too high. According to Ken Burnett, “Our nonprofit sector is bleeding to death. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. It’s time we stemmed the flow.”. It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book.
The Agitator
JUNE 7, 2016
Not knowing what you’re doing is more and more acceptable in this complex and fast changing world we work in. But pretending and preaching that you know what you’re doing is dangerous. For you. For your organization. For your clients. For the future of our sector. I’m increasingly convinced that making bold predictions, spread-sheeting three and five year plans, and signing off big budgets and purchase orders is a relic of a dying age and an absolute recipe for failure in the future.
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