Nonprofit Marketing Guide

SEPTEMBER 30, 2019

How many decisions do you think you have you made today? 200? Nah, we can make that many on food choices alone. (My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY. A lot of those decisions are insignificant, but your brain notices every single one. And it is getting tired. That late afternoon crash you feel at work may not just be low glucose levels – it could be Decision Fatigue.

Psychology 165

Psychology Food Culture Management 165

Ann Green

OCTOBER 1, 2019

You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors. Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last-minute to-do item and it shows.

Retention 133

Retention Homelessness Children Food 133

Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.

Fundraising 108

Fundraising Fundraising Social Enterprise Social Enterprise 108

Selfish Giving

OCTOBER 2, 2019

Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.

Advertising 100

Advertising Law Marketing Marketing 100

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

OCTOBER 3, 2019

You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. yet. You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process.

Poverty 164

Poverty Law Nonprofits Management 164

Fundraising Coach

OCTOBER 4, 2019

Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.

Nonprofit governance and management 93

Nonprofit governance and management Governance Nonprofit governance Nonprofits 93

Mission Minded

SEPTEMBER 30, 2019

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded.

Nonprofits 69

Nonprofits 69

Nonprofit Marketing Guide

OCTOBER 1, 2019

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. STARTS TODAY! October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community.

Communication 120

Communication Management Marketing Marketing 120

NonProfit Hub

OCTOBER 2, 2019

These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to develop. An admirable mission alone is not enough to drive donor engagement and retention.

Retention 63

Retention Associations Marketing Marketing 63

Lets Talk Nonprofit

OCTOBER 2, 2019

Have you heard of the 40-40-20 rule? It has HUGE implications for your fundraising success. For years, direct mail marketers and advertisers have followed this cardinal rule. The "40-40-20 rule" states that the success of any campaign ultimately depends on these three factors: 40% on the audience (for you, that's your mailing list). 40% on the "offer" you present to that audience. 20% on the "creative" (the presentation, design, etc.).

Fundraising 52

Fundraising Fundraising Advertising Marketing 52

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

iMarketSmart

OCTOBER 1, 2019

Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people who simply want to help others without seeking anything in return. Don’t you agree? That’s how I found Louis Diez. I noticed that he developed and shared his donor visit checklist online so other fundraisers could benefit from his experience at no cost to them whatsoever.

Fundraising 45

Fundraising Fundraising Universities Philanthropy 45

Fundraising Coach

OCTOBER 4, 2019

Today’s guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don’t work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the “100 Community Heroes” by the United Way of Central Indiana on their 100th anniversary.

Nonprofit governance and management 40

Nonprofit governance and management Governance Nonprofit governance Nonprofits 40

Nonprofit Marketing Guide

OCTOBER 2, 2019

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects.

Participation and motivation 212

Participation and motivation Communication Education Education 212

Selfish Giving

OCTOBER 2, 2019

Thanks for your patience waiting for the results of the Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.

Advertising 113

Advertising Law Non-Profits Charitable Organizations 113

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Nonprofit Marketing Guide

OCTOBER 4, 2019

Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media stats, event planning tips, and possible blocks to creative thinking.

Communication 137

Communication Nonprofits Technology Marketing 137