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So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).
We’ve been telling nonprofit communicators for a long time to visually map out their workflows. A visual map of the steps and processes of your work can really help others understand what it is you do and what it is you need them to do. It can also communicate norms for numbers of drafts, review times, deadlines, and other potential bottlenecks that could be making you silently scream every day slowing you down at work.
Are you still sending all your donors the same appeal and thank you letters? In these letters, you never thank a donor for their past support or acknowledge they’re a monthly donor. If that’s not bad enough, many of these letters use vague and impersonal language and even worse, jargon. Since the pandemic started, some nonprofits have done better and have created more nuanced, personal communication.
The fundraising pendulum is swinging back to “in person,” but that doesn’t mean you should ease up your online efforts, particularly peer-to-peer fundraising. Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. According to The State of Modern Philanthropy 2021 , “The median amount raised by events in which attendees raise money on behalf of an organization through peer-to-peer fundraising pages, typically is 4.5 times greate
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work. .
Let’s wrap up the rest of this Friday afternoon with a little jaunt into the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have crypto-fundraising tips, how to hire staff, a Giving Tuesday success story, data hygiene best practices, what people on Twitter really think of you, and more.
I always assume that people aren't listening to me - it protects my fragile ego.?? But I know of at least one person who is: Katie Price , Senior Director of Philanthropy at Second Helpings in Indiana. Last month - on Valentine's Day no less ?? - Katie wrote to me: "After reading your email for several years, we were finally able to put together our own corporate e-newsletter.
I always assume that people aren't listening to me - it protects my fragile ego.?? But I know of at least one person who is: Katie Price , Senior Director of Philanthropy at Second Helpings in Indiana. Last month - on Valentine's Day no less ?? - Katie wrote to me: "After reading your email for several years, we were finally able to put together our own corporate e-newsletter.
Since February 24, more than two million people have fled Ukraine. The UN Refugee Agency (UNHCR) head Filippo Grandi described this humanitarian disaster as “the fastest-moving refugee crisis we have seen in Europe since the end of the Second World War”. The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) estimates that some 18 million people will ultimately become affected, including 6.7 million that will be internally displaced and 12 million who will need humanitaria
A CEO listed 60 to 100 people she knew who either had given some financial support already or could give if asked. The very funds this good CEO needs are right in front of her. But she cannot, no matter how hard she tries, reach out and access them because she actually thinks that it will offend the donor.
After my college internship at a national performing arts nonprofit was complete, I landed my first salaried job at a large financial services holding company that housed more than 80 different brands. We had a marketing team nearing 30 people, our own in-house print shop, photo studio, plentiful project budgets, and regular tech upgrades. Not to mention the weekly happy hours and fully stocked snack bar just for our department.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Top 8 SEO Optimization Tips to Help Grow Your Online Business Today. Want to improve your rankings? Check out these 8 SEO tips to start getting more organic traffic. Today! Search engine optimization is the hardest aspect of digital marketing. When looking at organic ranking in Google, you need some understanding of how Google perceives your website and the aspects on and off your site that drive ranking influence within the engines’ highly secretive algorithm.
You know that digital media literacy and cybersecurity are vital. Nevertheless, hackers now use a new strategy specific to security, and it should give you pause. If you haven't made data protection your No. 1 priority, you’re placing your nonprofit at significant risk to be hacked.
Haley Bice, Channel One Regional Food Bank. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Haley’s Bio: Haley received her MA in Business Design and Arts Leadership from Savannah College of Art and Design in 2018. She also has a BA in Art History with a Fine Art minor from St.
Q&A with a Toledo-based library on building community capacity. Toledo-Lucas County Public Library (TLCPL) has been part of Candid’s Funding Information Network since 1980, providing local nonprofits and the public with access to Candid’s resources, including Foundation Directory, for free. We spoke with Zach Huber, Toledo-Lucas’s specialist librarian, to showcase what their library has been able to achieve by being a part of the Funding Information Network.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Don't waste your time trying to target everyone. When you have a limited budget and resources, focus on key audiences to yield the most engagement and support. The post “Everyone” Is Not Your Audience appeared first on Mission Minded.
When I heard about a wonderful new study from Neon One, called “Donors: Understanding the Future of Individual Giving,” I was so excited. It pulls together a bunch of other studies into one easy-to-read document, with lots of graphs, charts and insights from fundraisers and thought leaders in the industry.
Dear Rita, I am the HR manager for a nonprofit agency that has 21 employees. One of our employees has been a great performer in the four years they’ve been with us. Their job involves primarily clerical duties. Recently, we’ve noticed this employee has been having problems keeping up with the workflow generating and delivering […]. The post Ask Rita: When Do I Initiate the ADA Interactive Process with a (Possibly) Disabled Employee?
Date: Tuesday, May 3, 2022. Time: 1pm EDT / 10am PDT. Cost: Free. Presented by: Stephen Urich , CEO of Grant Republic. Looking for a great way to promote your cause? Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. It’s no secret that a dedicated group of volunteers is an important cornerstone of many nonprofit organization. In fact, according to a recent report, approximately 63 million Americans volunteer (25% of the adult population), contributing to billions of volunteer hours.
If you’re like most nonprofit leaders, figuring out how to keep your organization financially stable is perhaps your biggest pain point, but having and effectively executing a strategic plan can help you raise significantly more money and ease that pain. .
I’ve got some very exciting news, my new book, The Smart Nonprofit: Staying Human-Centered in an Automated World , co-authored with Allison Fine, launches on Wednesday, March 9th. The Smart Nonprofit is a jargon-free roadmap for nonprofit staff, boards, volunteers, and funders on the ways “smart technologies” like artificial intelligence are changing social change work.
This is the fifth and final post that summarizes a series that tackles why storytelling doesn’t work on its own to generate big donations. To understand what that means, you’ll want to start from the beginning. In this post, we’ll start by briefly recalling what storytellers get wrong. Most people involved in fundraising think transactionally instead of relationally.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
As I reflect on the successes of our campaign — my first as Healing Transitions’ executive director and the organization’s third in its history — I’d like to share several lessons I learned that may help you as you consider leading your organization into a major fundraising campaign.
Several years ago, Allison Fine and I started talking about our next book together and started writing and thinking about the implications of an emerging technology that we describe as “Smart Tech,” and what nonprofit leaders need to know to be prepared. Today is the day that a lot of writing, thinking, and speaking about this topic comes full circle.
Last week, I heard board members make a classic blunder. They were worried that they couldn’t fundraise any more. Why? Because they weren’t in a crisis. They had good reserves and the finances were very well managed. So they couldn’t see why anyone would donate to the cause. Do you know what they started talking about? Adding a new offering or program!
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Your nonprofit is growing, reaching more people and changing more lives, and it’s time to think about hiring staff for your nonprofit. It can be a paralyzing thought, taking on the responsibility of paid employees. Initially, there is the stress of expanding your budget to pay them. But then there’s more. You have to: Find people with the right skills and a commitment to your organization’s mission.
With spring right around the corner, it's a great time to dust off your fundraising superpower. You have one. Stop thinking you don't. There's no kryptonite here.
Whether you’re using an agency to send your direct mail fundraising appeals, or you’re sending them on your own – there are 5 essential roles that you need to have covered. If any of these direct mail fundraising roles aren’t covered, you run the risk of your campaign getting derailed. Karen and I at Mile19 Marketing have many years of experience working at direct mail fundraising agencies and managing projects for lots of nonprofits.
It took me 16 contacts over a 12-month period to get a visit scheduled with one couple. They then went on to give over $100,000. This isn’t that out of the ordinary. I frequently encounter people who think that if they have contacted someone 2-4 times without a response, they should take them off the list. Are you kidding me? We’re not selling a $50 product; we’re trying to start relationships with people that could potentially give millions of dollars over the course of their lives.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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