Selfish Giving
JULY 18, 2017
Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. On the show, Megan, Clark and I discuss: Clark Sweat, Children's Miracle Network. CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!
Pam Moore
JULY 17, 2017
Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming.
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Nonprofit Marketing Guide
JULY 18, 2017
You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story. . When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to hear the story too. .
Ann Green
JULY 18, 2017
We’re bombarded with information by the bucket loads these days. It’s easy for your messages to get lost in the endless sea of stuff. One great way to connect is by sharing visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
JULY 19, 2017
Sooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a ‘brilliant idea’ In fact, over many summers, many ‘brilliant’ ideas have crossed The Agitator’s desks. So, we’ve gone back through the archives and will share some of them with you between now and summer’s end under the label, ‘Summer Doldrum Threats’ One of t
Fundraising Coach
JULY 20, 2017
I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion, new normal. One of her lessons for us was that as storytellers, we need to spend more time on the "normal.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
JULY 21, 2017
So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email marketing is a critical tool in maintaining a good relationship with your donors.
The Agitator
JULY 20, 2017
The other day Tom posed the question, Are You a Fundraising Professional? , and answered it by concluding that “If you see your role as facilitating a positive donor experience, then yes, you are.” The morning Tom’s post ran I received news that Jay Love , the co-founder and CEO of Bloomerang , the donor management software firm, is changing jobs. He’s been elevated to Chief Relationship Officer and Board Chair of Bloomerang.
iMarketSmart
JULY 19, 2017
Thanks to the Education Advisory Board , we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes a top major gift officer tick. So they surveyed over 1,200 major gift officers at 89 colleges and universities in the U.S.A and the United Kingdom. According to their study, the ideal MGO is a “Curious Chameleon.” They possess: Behavioral and linguistic flexibility.
Nonprofit Marketing Guide
JULY 19, 2017
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
JULY 18, 2017
Sponsored by Blackbaud Institute. The word philanthropy is derived from the Greek meaning “love of humanity”. It’s a perfect definition for the sector and the people who power it. But there’s another important word that isn’t as commonly used in the sector: synergy , from the Greek meaning “ working together ”. It’s a concept that’s easier said than done.
The Agitator
JULY 18, 2017
Be careful before you answer. It might be a trick question. I’m sure all Agitator readers regard themselves as ‘professional’, at least in the sense of making some ongoing, applied effort to be seriously competent — i.e. not regarded as a dilettante. But now consider this passage from a recent blog post by fundraiser extraordinaire, Giles Pegram CBE, writing in his role as vice chair of the UK’s Commission on the Donor Experience.
Concord Leadership
JULY 18, 2017
Last week at the National Speakers Association conference, I was able to hear Kindra Hall teach on storytelling. As a producer of the Nonprofit Storytelling Conference, I have heard a lot of people speak on storytelling. Kindra is one of the best. Normal, Explosion, New Normal One of the most helpful things I learned in […]. The post Storytelling?
Nonprofit Marketing Guide
JULY 21, 2017
Shux Oyster Bar, Pensacola, FL. Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
JULY 17, 2017
There are more than 1.5 million tax-exempt organizations in the United States, comprised of churches, neighborhood associations, universities and charitable organizations. If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds possible to achieve your organization’s goals. That means you might not have a full-time marketing person (or even a part-time one!
The Agitator
JULY 16, 2017
Innovation and progress come not from working harder, but working smarter and taking an axe to the time wasters and the trivial. Most of all, stop focusing on the trivial. If I had a nickel for every hour I’ve witnessed trivial debates over orange vs. blue envelopes, or closed-face vs. window envelopes, I could buy Tom a fresh typewriter ribbon. In an earlier post, Wasting Time by Exalting the Trivial , I illustrated some all-to-common examples of wasted time and exalted triviality.
iMarketSmart
JULY 21, 2017
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions.
Nonprofit Marketing Guide
JULY 17, 2017
Dina Elenbaas. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. My name is Dina, and my pronouns are she/her or they/them.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JULY 19, 2017
Sooner or later someone in your organization, totally devoid of fundraising knowledge (likely a board member or the spouse of one), is going to come back from their summer break with a “brilliant idea.” In fact, over many summers many “brilliant” ideas have crossed The Agitator’s desks. So, we’ve gone back through the archives and will share some of them with you between now and summer’s end under the label, “Summer Doldrum Threats” One o
iMarketSmart
JULY 20, 2017
Learn about the 8 core components of engagement fundraising and how to use these components to raise more major and planned gifts. Learn more about MarketSmart at [link]. The post 8 Core Components of Engagement Fundraising – Episode 2 appeared first on MarketSmart, LLC |.
iMarketSmart
JULY 17, 2017
I was wondering who might have created the first survey ever. . My search led me to Charles the Great, the “Father of Europe.” Apparently, in AD 771 , he created what might have been the first survey to help him understand his own kingdom. Interestingly, he was searching for answers to questions we still struggle with today. I guess the more things change, the more they stay the same. .
The Agitator
JULY 17, 2017
I was browsing through the interesting ‘dashboard’ on online giving compiled by Network for Good and published monthly by the Chronicle on Philanthropy. The latest update reported 20% more donors and 20.9% more donations in June 2017 over June 2016. My first reaction was … great to see this sizeable bump in the number of donors — perhaps the ‘Trump bump’ Roger wrote about last week.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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