Ann Green
FEBRUARY 15, 2017
I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Unfortunately, they’re not the only guilty culprits. The term donor-centered is pretty self-explanatory.
Nonprofit Marketing Guide
FEBRUARY 16, 2017
Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
FEBRUARY 11, 2017
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising start-up is not easy and the odds of making it long-term are slim.
Selfish Giving
FEBRUARY 14, 2017
The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
FEBRUARY 16, 2017
Looking for something to debate over lunch today? Check out Nick Ellinger’s post over at the DonorVoice Blog , where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success. Challenging a common thesis that that Democrats lost the 2016 presidential election because they focused on data-driven marketing, rather than traditional storytelling and narrative.
Nonprofit Marketing Guide
FEBRUARY 13, 2017
Leanne Poellinger. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Leanne Poellinger earned a B.S. in Business Administration in 1986 and worked for eight years at a non-profit employment training organization.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
FEBRUARY 14, 2017
Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process.
NonProfit Hub
FEBRUARY 14, 2017
The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
Nonprofit Marketing Guide
FEBRUARY 15, 2017
It’s time to tame your editorial calendar! Our research shows that nonprofits that use editorial calendars are three times as likely to say they have effective communications. Join us tomorrow for a brand new 60-minute webinar: Everything You Need to Know about. Nonprofit Editorial Calendars in 2017. Thursday, February 16, 2017. 1:00 p.m. Eastern (10:00 a.m.
iMarketSmart
FEBRUARY 13, 2017
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. So, I enlisted Melissa Brown to lead the charge in partnership with the Association of Philanthropic Counsel and me. Together we created some questions we believe will help you and the sector tremendously.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
FEBRUARY 15, 2017
Roger’s written a 171-page $24.95 book on it — Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. And yesterday he enthusiastically recommended Jay Love’s 170-page $5.67 Kindle book on it — Stay Together: How to Encourage a Lifetime of Donor Loyalty. [Even Jay would agree that the one extra — extremely insightful — page in Roger’s book, the page that costs $19.28 more, is well worth the spend.
NonProfit Hub
FEBRUARY 15, 2017
It can sometimes be a challenge to attract enough volunteers to your organization or event. Maybe shaking up your recruiting methods will help. When traditional recruiting tactics start to return lackluster results, consider implementing these five creative and free approaches to attracting volunteers: Mine Your Social Network. Maybe the volunteers you’re looking for have been right under your nose the whole time.
Fundraising Coach
FEBRUARY 14, 2017
The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t.
iMarketSmart
FEBRUARY 15, 2017
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. . The next most popular offer is a pin. I think these offers are pretty lame. Most of your supporters don’t really want to be in your legacy society. And they didn’t leave your organization in their will to get a pin.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
FEBRUARY 12, 2017
The general inability of large organizations to face change and flexibly deal with it hit home with this recent headline in Toronto’s Globe and Mail : Donation drop forces merger of Canada’s largest cancer charities , The merger of the Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) was triggered by revenue decline of 16% at the CCS and 33% at the CBCF.
NonProfit Hub
FEBRUARY 17, 2017
Picture this: you just Googled “how to patch the hole in my jeans,” and find the most irresistible article with the top three ways to mend your favorite pair (number 2 will blow your mind!). While reading about the best practices for denim patching, you notice a little box to the right of the article that says “sign up for our e-newsletter.” When was the last time you saw a passive form field on the sidebar of a touch-and-go website like the one about blue jeans (I know,
Nonprofit Marketing Guide
FEBRUARY 14, 2017
Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications. ~Kivi. When people think about cultural competency, they tend to talk in terms of race, ethnicity, gender and religion.
The Agitator
FEBRUARY 14, 2017
“I’m disgusted and frustrated. You should be, too.” With those words, Michael Rosen launched his post What are the Obstacles to Improving Donor-Retention Rates? “Once again, the already horrible existing-donor and new-donor retention rates in the USA have further declined, according to the 2016 Donor Retention Report issued recently as part of the Association of Fundraising Professionals and Urban Institute Fundraising Effective Project.” Like many of us concerned with
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
FEBRUARY 13, 2017
In its March issue, Fast Company names the 50 “World’s Most Innovative Companies” The list was topped by Amazon, Google and Uber … not many surprises in their Top 10, although I humbly confess — Luddite that I am — that I did not recognise #8 Twilio, and once past the Top 10, my recognition rate fell well below 50%!
Nonprofit Marketing Guide
FEBRUARY 17, 2017
How is everyone doing out there? Let’s wind down the week with some Mixed Links… It’s time to vote for the 11th Annual DoGooder Video Awards. Does your org have a budget under $2 million? Be part of the 2016 Individual Donor Benchmark Project. From the Nonprofit Tech Blog Carnival, we have 9 Fundraising Event Resources for the New Year [Plus a Bonus!].
Expert insights. Personalized for you.
153 
Let's personalize your content