Nonprofit Marketing Guide
MAY 4, 2016
Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.
Pam Moore
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.
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Nonprofit Tech for Good
APRIL 30, 2016
If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report , 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing and communications are also in high demand (37%).
Selfish Giving
MAY 3, 2016
Lobbying for Good - Mary Kay Partners with the Texas Council on Family Violence to Help End Domestic Violence. Today on CauseTalk Radio , Megan and I talk to Crayton Webb , Vice President, Corporate Communications & CSR for Mary Kay , about the cosmetic giant's Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support services.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
MAY 4, 2016
For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list growth is great, but it’s slow.
Ann Green
MAY 2, 2016
It can be tempting to jump on the latest craze and try something new. But that bright shiny object may not be the answer you’re looking for. In fact, you can be more successful in your fundraising and communications if you use methods that have been around for awhile. Here’s how. Give your donors the personal touch. We have lots of different ways to communicate with donors, many of them electronic.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
MAY 2, 2016
I've had a ton of new signups for my newsletter and I'm getting more questions about what exactly is cause marketing? Great question! These three posts will give you some answers - and will surely give you a few more questions that I'm happy to answer in the comments or in future posts. 1. What is Cause Marketing? This post goes all the way back to 2010, but it's still relevant in many ways.
Nonprofit Marketing Guide
MAY 6, 2016
First off, to everyone frustrated and exhausted by the massive Give Local America tech fail, this edition of Mixed Links is dedicated to you! We hope you will get to relax with a real beverage of your choice this weekend… Kivi is actively encouraging everyone involved to talk openly about what happened as there are tons of lessons to learn. There’s a great conversation happening on her personal Facebook profile , where this particular post is set to public.
The Agitator
MAY 1, 2016
I’m continually amazed so many organizations ignore feedback from their donors. Feedback that would enable them to improve retention rates and lifetime value. They simply hit the ‘mute’ button. How stupid can you get? Despite the fact that it’s so much easier to measure how digital things are being used, I doubt that even 1 out of every 100 nonprofits bother to measure the ease or difficulty their donors experience with the simple (in reality anything but ‘simple’) donation form.
Getting Attention
MAY 4, 2016
You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I had the pleasure of working with Jen to develop a brand, website strategy, and marketing plan for Advocates—a human services agency providing a breadth of programs and services throughout Massachusetts.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
MAY 6, 2016
First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet, chatty, “mature” lady (about 70 years old) who proceeded to tell me about her vacation plans. She had a lot of friends and she was flying to meet one of them so they could go on quite an extravagant trip together. We chatted for a while and she showed me pictures of her friends all over the world.
Nonprofit Marketing Guide
MAY 3, 2016
Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors or middle managers.
The Agitator
MAY 3, 2016
We have a great conversation going on here at The Agitator this week. I hope you’re paying attention. In Who Gets Fired? , Roger started it by advancing the proposition that — unfortunately — no one in the fundraising business gets fired because of lousy retention rates. Which is another way of saying that no one gets fired for neglecting existing donors.
Nonprofit Marketing Guide
MAY 1, 2016
Robert Carnes. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Robert Carnes is the marketing & communications manager at Make-A-Wish Georgia.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
MAY 2, 2016
In his post yesterday, Who Gets Fired? , Roger voiced his doubt that very many fundraisers, if any at all, are compensated on the basis of success at retaining donors. “Who gets fired when your retention rates drop?” he asked. In a comment to that post , Lisa Sargent escalated the issue: “…if an agency or consultant gets tapped to write a one-and-done ACQ pack, we should — each and every one of us — refuse to take on said job until we’re comfortable that the donors we bri
The Agitator
MAY 4, 2016
It’s so much easier rolling the rock up the hill with pals and true believers like those Agitators who’ve been been weighing in this week in response to our posts Who Gets Fired? , Rejecting The One Acq Stand and Roger Started It! Clearly, they understand that the business of acquiring donors ain’t over with the initial contribution, just as the building of a meaningful relationships isn’t the result of that first handshake.
The Agitator
MAY 5, 2016
Sometimes even hard-hearted Editors give in. And wipe a tear or two. Let’s end the week with Lisa Sargent’s plea that we all get along. While we harbor lots of doubts about consultants and the get-to-it-alone low energy of most nonprofits we hear your plea, Lisa. R0ger, spirited and disagreeable as ever will weigh in on Monday with his promise of why all this really matters.
iMarketSmart
MAY 2, 2016
1. Are you really doing direct mail well? I like to say, “Be donor-centric. Be personalized. Be relevant. Or be gone!” If you’re sending tons of generic, one-size-fits-all printed matter to people’s mailboxes (printed spam), then you’re probably not doing it well. 2. What do your donors think? Do they put up with your direct mail? Or, do they silently cross your organization off their list?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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