Sat.Feb 10, 2018 - Fri.Feb 16, 2018

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Annual Reports Don’t Need To Be Boring

Ann Green

Are you thinking about doing an annual report? Perhaps you’ve been putting it off because it takes so much time and most annual reports are long, boring booklets that put your donors to sleep, if they even bother to read it in the first place. You don’t have to do an annual report, but you do have to share accomplishments with your donors.You might want to nix the annual report and send short progress reports a couple of times a year or monthly e-updates instead.

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Plonk, Missoula, MT. Good afternoon, friends! It’s time to join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. For those needing some inspiration today, watch these Five TED Talks for Nonprofit Professionals. Need some help staying on track? Try some of these 16 Apps and Tools to Keep You Productive and Sane.

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Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.” Donors are

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Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here , but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources. 1. Checkout charity fundraisers raise big money. According to Engage for Good's America's Checkout Champions Report , 73 programs in 2016 raised a whopping $441 million.

Marketing 100
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The Importance of the Thank You: Creating an Attitude of Gratitude

NonProfit Hub

Sponsored by Network for Good. From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of the gifts we receive.

Culture 68
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3 Ways to Get Promoted from Coordinator to Director

Nonprofit Marketing Guide

Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. We also work with communications directors who are working toward VP or C-Suite (“Chief of”) jobs.

More Trending

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Ep252: The GOOD, Upworthy Merger One Year Later. From Good to Great?

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018. On the show, Megan, Jennifer and I discuss: Jennifer Lindenauer, Good Media Group.

Marketing 100
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Why your job is to get donors to talk to themselves.

iMarketSmart

Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to come up with words and images that will inspire people to persuade or convince themselves to give. You cannot make people do anything. Inspiring self-talk is the key. . It’s only when people talk to themselves that they make decisions.

Values 68
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Day in the Life of a Nonprofit Communicator – Cindy Olnick

Nonprofit Marketing Guide

Cindy Olnick. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Cindy Olnick is Director of Communications for the Los Angeles Conservancy, a historic preservation organization celebrating its fortieth anniversary in 2018.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep attracting new supporters to your cause.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Feedback Week: What People Don’t Like about Your Online Giving Process

The Agitator

Yesterday, we covered the two most frequent donor feedback comments. Today, we’re going to talk about #3, #5, #9, and #12. Why jump around? Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! For more online giving options , 45% of these comments ask for different payment mechanisms, whether PayPal or additional credit card options.

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Where are you on the journey to becoming a focused leader?

Concord Leadership

Leaders often get stuck because they don’t know where they’re at on the journey. In our work with leaders, we find that a lack of confidence is actually a growth step – a movement toward grounded confidence. We call this The Leader’s Journey and give a brief explanation of the 4 quadrants of leadership over […]. The post Where are you on the journey to becoming a focused leader?

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Your Invitation into the Circle of Trust

Nonprofit Marketing Guide

On today’s #NPCOMM Chat Live , Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors , or as we are calling it Inclusive Conversations. First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out “Meet the Fockers” style.

Culture 103
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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep attracting new supporters to your cause.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Feedback Week: Best of the Rest

The Agitator

So far, we’ve covered the #1, #2, #3, #5, #9, #11 and #12 comments donors have in general feedback. What do the rest of the comments have in common? Well, they’ll all be covered in this post; other than that, it’s potpourri. At the very end we’ll cover the most important comments every organization receives. . “Don’t you know who I am?

Finance 53
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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. They want something from you just as much as you want something from them. At a high level, most simply want to find meaning in their lives, and realize the best versions of themselves. Unfortunately, from their beloved charities, too many only get solicitations. Folks, they aren’t stupid! They want something in return for their gifts— value!

Values 49
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Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now. The secret sauce here is piggybacking on what’s top of mind. Your people are already thinking about this stuff, so are far more likely to connect with your Valentine’s mini-campaign right now.

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I Have No Idea What You’re Talking About [Nonprofit Jargon]

Nonprofit Marketing Guide

Every workplace has it. Every fandom has it. Every group of like-minded people has it. I am speaking of the dreaded JARGON, of course! Whether it’s very technical terms or phrases that permeate a specific genre, if you aren’t a part of that group, you have no idea what anyone is talking about. See if you know what I mean when I say: TV . “Salt ’em and burn ’em.” ( Supernatural ). “Walkers” ( The Walking Dead ). “Big Block of Cheese Day.”

Food 185
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Feedback Week: Unexpressed Desires

The Agitator

No, that’s not the title of the latest Nicholas Sparks novel. It’s your donors’ existence if you aren’t actively soliciting feedback. For every complaint an organization hears, there are another 26 people with a similar complaint who stay silent. This probably rings true in your own life – if you have a bad experience, andif you tell someone with the organization about it four percent of the time, you are about average.

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Five TED Talks for Nonprofit Professionals

NonProfit Hub

As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re large-scale and revolutionary, or small ideas that can change how someone

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Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now. The secret sauce here is piggybacking on what’s top of mind. Your people are already thinking about this stuff, so are far more likely to connect with your Valentine’s mini-campaign right now.

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Fundraising’s Silver Bullet

The Agitator

Tom just weighed in from summertime New Zealand with the suggestion that we once again take up the important subject of donor service. He accompanied his suggestion with this quote from Seth Godin. “Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make things good enough (we rarely make them better than the customer

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Feedback Week: Channel and Volume Preferences

The Agitator

For those who missed yesterday’s post, we are going through the top donor comments to top nonprofits. And you don’t get much more “top” than channel and volume comments. Almost 20% of the total substantive comments were either “don’t mail/email/phone me” or “I would like to receive less mail/fewer phone calls/fewer emails.” For perspective, the next most comment response accounted for four percent of comments.

Poverty 51