Nonprofit Marketing Guide

FEBRUARY 13, 2019

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

Nonprofits 202

Nonprofits Children Associations Marketing 202

Selfish Giving

FEBRUARY 11, 2019

Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g.

Poverty 164

Poverty Health Environmental Education 164

Ann Green

FEBRUARY 12, 2019

What do you think of when you hear annual report? As a donor, you might think boring, long, a waste of resources, something I’m not going to read. As a nonprofit professional, you might think time-consuming, something we always do, something our board wants. These are all negatives, but an annual report can be a positive experience for your donors and also doesn’t have to be something that’s going to stress you out when you put it together.

Homelessness 123

Homelessness Activism Nonprofits Communication 123

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Public and Nonprofit Management 101

Public and Nonprofit Management Fundraising Fundraising Universities 101

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

FEBRUARY 12, 2019

Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We can recommend online, self-paced courses for you, and we only need you to answer two questions to do it. We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketin

Marketing 160

Marketing Marketing Nonprofits Collaborations 160

Selfish Giving

FEBRUARY 13, 2019

When Brittany Hill from Catalist called me last week she had had enough. "Your past two newsletters have been all about the New England Patriots. ?? Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams." Of course, I was like.??????. She had a point. So, sheepishly, I asked her what she had in mind.

Retail 150

Retail Children Food Health 150

Thunderhead Works

FEBRUARY 10, 2019

. By Tom Peterson. Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. The encourager. The impatient person who wants to speed things up or to take it to a new level.

Finance 52

Finance Recruitment 52

Nonprofit Marketing Guide

FEBRUARY 15, 2019

Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.

Communication 152

Communication Advertising Nonprofits Marketing 152

iMarketSmart

FEBRUARY 15, 2019

Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications. His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language.

Communication 40

Communication Fundraising Fundraising Nonprofits 40

NonProfit Hub

FEBRUARY 11, 2019

We all have an image of what summer camp looks like—beautiful mountain lakes, campfires, tug of war, bunk beds. But the reality is that summer camps come in all shapes and sizes. And many nonprofits have started them as a way to not only drive revenue, but to achieve their mission in a more effective way. If you run a nonprofit museum, advocacy group, animal shelter or environmental protection organization, starting a summer camp could be a logical next step toward rewarding your members, donor

Insurance 73

Insurance Medical Nonprofits Environmental 73

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Nonprofit Marketing Guide

FEBRUARY 14, 2019

Do you think your email newsletter stinks? Do you hate when it’s time to put it together because you just don’t think it’s worth it? Stop treating your newsletter this way! Your organization’s email newsletter has the potential to be a communications powerhouse! You just need to know the strategies, tactics, and design options that make awesome email newsletters.

Communication 145

Communication Nonprofits 145

Nonprofit Marketing Guide

FEBRUARY 11, 2019

We recently got Hulu and I spent the weekend binging old seasons of Top Chef. My favorites are always the Restaurant Wars episodes where each team has to create a restaurant from scratch in about 24 hours. Watch any show about running a restaurant, and you’ll more than likely hear the phrase “in the weeds” which means they are overwhelmed with work and can’t keep up with demand.

Communication 143

Communication Marketing Marketing Nonprofits 143

NonProfit Hub

FEBRUARY 13, 2019

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t need to worry.

Fundraising 73

Fundraising Fundraising Public and Social Policy Participation and motivation 73

iMarketSmart

FEBRUARY 13, 2019

If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for qualifying and prioritizing your supporters for outreach. You might do some wealth screening before you conduct your survey or try wealth appending after (only adding information to the list that took the survey). Either way, when they take the survey your supporters will probably categorize themselves accordingly: Identified supporters.

Children 40

Children Values Energy Technology 40

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

iMarketSmart

FEBRUARY 11, 2019

What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give. Why they care communications should create a feedback loop to help your supporters understand their own life story, personal mission, and how your organization entwines with bo

Fundraising 40

Fundraising Fundraising Technology Marketing 40