Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: Mollye Rhea, For Momentum.
Nonprofit Marketing Guide
JUNE 24, 2016
What your reader can look like when you don’t use alt-text. I wrote about alt-text a few years ago , but based on the email newsletters submitted without any alt-text during our recent Feedback and Fine-Tuning Session, some of you need a reminder… What is alt-text? Alt image text or alternative image text is the text that shows up when someone can’t view the image due to the settings on their email or browser.
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Fundraising Coach
JUNE 23, 2016
It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out. The only thing keeping Amadou, his family, and lot of families in Somerville, Massachusetts from starving was the SNAP program—what we all call “food stamps.
Mission Minded
JUNE 21, 2016
“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not quite sure how to summarize all the good done by their organization they begin a recitation of programs, facts and figures. Instead, we recommend your begin with a high-level overview—your One Minute Message—driven by a deeply […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
NonProfit Hub
JUNE 23, 2016
Nick Small has been at Nonprofit Hub for the last two years with his hands in everything from social media strategy to business development and running marketing efforts. As the new Managing Editor, you’ll be seeing his byline a little more often and a shift in voice from Nonprofit Hub content. __. Before you get too upset with the title of this article, hear me out. .
Nonprofit Marketing Guide
JUNE 21, 2016
Puzzling over what makes really good newsletter content, especially in email? . It’s really not that hard. People like email content that is P ersonal, U seful or T imely. or PUT. Make your newsletter more Personal by. Sending from a real person with a functioning reply-to address. Segmenting your mailing list so you can send people content that’s more relevant to them.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this! The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission.
NonProfit Hub
JUNE 20, 2016
Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused you to take action? Something had to catch your eye in the first place to get you to read that special offer. Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective.
Nonprofit Marketing Guide
JUNE 22, 2016
I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.
The Agitator
JUNE 23, 2016
I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique. Their latest innovation (some might say gimmick) was their use of virtual reality headsets at their annual NYC black-tie fundraiser to show a moving video about bringing clean water to a
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
JUNE 20, 2016
Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). Brief emails with links to other articles (i.e. – “I thought you might like this…”).
Care2
JUNE 24, 2016
It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at Pulse in Orlando , and the passing of HB2 in North Carolina, lots of nonprofits have been stepping forward as a resource, a support center, or through advocacy.
Nonprofit Marketing Guide
JUNE 20, 2016
Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. 1. Use more descriptive nouns and verbs. Don’t say child when you can say teenager or toddler or even 16-year-old or 3-year-old. 2. Add short anecdotes or stories.
The Agitator
JUNE 21, 2016
In his Starting Over series, Roger will be urging fundraisers to take a fresh look at how we’re going about our work. In yesterday’s post he commented that “much of our sector just keeps doing the same thing over and over and over”, arguing that “too many fundraisers. simply coast through their professional life following the consensus.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
iMarketSmart
JUNE 22, 2016
Remember Candid Camera? In this old episode, they set out to prove how easy it is to get someone to conform. Click here to see the video. Unfortunately, today too many nonprofits, nonprofit conferences, nonprofit blogs , and nonprofit webinars act only as echo chambers forcing staff to bow to peer pressure. Groupthink sucks! It suppresses innovation.
NonProfit Hub
JUNE 24, 2016
Like frosted tips and neon windbreakers, to most, Snapchat seemed like nothing more than a funky fad. Understandably, an app that lets you send a picture that only exists for up to ten seconds, then disappears into the void for all eternity, didn’t exactly seem viable for long-term success. The tides have changed and people have embraced Snapchat into the same category of social media powerhouses as Facebook and Twitter.
The Agitator
JUNE 19, 2016
Anything that complicates or slows down the online giving process translates into fewer completions and dollars raised. Here’s some real ‘nuts and bolts’ advice you can apply today, before you go to your thirteenth committee meeting on ‘Eliminating silos in our fundraising department’ [Now don’t get me wrong … depending on the size and state of affairs in your nonprofit, bringing that project to successful completion will undoubtedly yield bigger benefit
The Agitator
JUNE 20, 2016
Why bother even thinking about starting over? What’s wrong with what we’re doing? Everyone else is doing about the same thing, so why bother changing? Failure to ask and correctly answer those key questions is likely to eventually find your organization joining the nonprofit equivalents of Pan Am, Polaroid, Nokia, and Kodak. Once-great organizations that either failed to ask those sorts of questions, or answered them incorrectly.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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