Nonprofit Marketing Guide

FEBRUARY 3, 2021

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. According to their report: Globally, the average inbox placement rate was 83 percent in 2019—meaning one out of every six messages failed to reach the inbox. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent. 2020 Email Deliverability Benchmark Study.

Marketing 325

Marketing Marketing Communication Nonprofits 325

Ann Green

FEBRUARY 4, 2021

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is harder now, but you need to ramp up your gratitude practice.

Culture 306

Culture Retention Communication Nonprofit Organizations 306

Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. 1. Bonfire :: bonfire.com. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online.

Fundraising 131

Fundraising Fundraising Children Technology 131

Mission Minded

FEBRUARY 3, 2021

Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.

Culture 95

Culture 95

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

Marketing 234

Marketing Marketing Communication Management 234

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue.

Marketing 88

Marketing Marketing Nonprofits Nonprofit Organizations 88

Elevation

FEBRUARY 5, 2021

Refining your marketing techniques is key for reaching your nonprofit fundraising goals, but organizations often put marketing on the back burner. With all the other tasks you may supervise in your leadership role, from managing volunteers to retaining the support of major donors, it’s common for marketing to take a back seat in your nonprofit's overall strategy.

Marketing 66

Marketing Marketing Fundraising Fundraising 66

Nonprofit Marketing Guide

FEBRUARY 2, 2021

M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. That rather dry name belies the very interesting content inside. It’s really all about creating communications that are effective AND consistent with your values and ethics. Where might that NOT be the case. that you would create content that’s inconsistent with your values?

Ethics 197

Ethics Values Communication Fundraising 197

NonProfit Hub

FEBRUARY 2, 2021

We’ve got quite the announcement this week: Nonprofit Hub is merging with DO MORE GOOD ! Randy sat down with Bill McKendry, the founder, and Katie Appold, the executive director of DO MORE GOOD to talk about what this means going forward. DO MORE GOOD was formed to help nonprofits move from good to great through their content, ideas, training, and access to world-class thought leadership.

Leadership 57

Leadership Education Education Nonprofits 57

Sweet! by BlueSky

JANUARY 31, 2021

As you reflect on this past year and plan for the next please add these top tips to your checklist to improve fundraising success for your peer to peer fundraising campaign. Below are some tactics that you can use to boost fundraising by your event participants. There is no doubt that people want to help! They just need a little push. When considering the use of these tactics, consider how your organization spends its time supporting your fundraising campaign.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Lets Talk Nonprofit

FEBRUARY 3, 2021

Yesterday was Groundhog Day. People of a certain age will remember a 1993 film by the same name. In the movie, Bill Murray plays a roving weatherman. While on assignment, he finds himself in Punxsutawney, Pennsylvania. As he's done for several years in a row, he wakes up on Groundhog Day and reports on the groundhog's shadow. The next morning, he wakes up (still in Punxsutawney) and repeats Groundhog Day.

Activism 40

Activism Philanthropy Fundraising Fundraising 40

Nonprofit Marketing Guide

FEBRUARY 4, 2021

It’s so exciting. you get others in your organization to finally focus on communications and you create a marketing strategy. Or maybe you set aside the time to finally create your editorial calendar. You are fired up! And then. it just sits there, never to be looked at again. What the heck is going on? A few things, likely, and here’s what to do about them.

Communication 190

Communication Foundations Management Marketing 190

Care2

FEBRUARY 2, 2021

We need your help to understand the nonprofit sector’s biggest digital challenges and opportunities in 2021.

Nonprofits 36

Nonprofits Fundraising Fundraising 36

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. There’s a new normal. We never seem to detach from our devices because they provide the most direct pathway to colleagues, donors, our communities, and our friends.

Energy 124

Energy Nonprofits Education Education 124

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Selfish Giving

FEBRUARY 3, 2021

Three things this week. 1. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you either don't want to miss or should listen to again! You can watch the replay here. It's well worth your time. 2. I'm excited to be part of the first-ever international conference dedicated to corporate-charity partnerships.

Public and Nonprofit Management 130

Public and Nonprofit Management Children Foundations Universities 130

Nonprofit Marketing Guide

FEBRUARY 5, 2021

Ready to wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some ideas for Valentine’s Day, learning better online, how to reach younger donors, when to fire board members and more. It’s time for Mixed Links… Find out How to Analyze Facebook Data to Understand Your Audience.

Communication 164

Communication Ethics Nonprofits Marketing 164

Nonprofit Tech for Good

FEBRUARY 5, 2021

Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first. She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. If 2020 taught us anything, it was how crucial it is for us to be able to think on our feet.

Foundations 132

Foundations Organizational Change Associations Education 132

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. There’s a new normal. We never seem to detach from our devices because they provide the most direct pathway to colleagues, donors, our communities, and our friends.

Energy 89

Energy Nonprofits Education Education 89

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance