Ann Green
FEBRUARY 1, 2017
Valentine’s Day is coming up and it’s a perfect opportunity to thank your donors and show how much you appreciate their support. Okay, maybe you think doing something for Valentine’s Day is hokey, but you should still do something fun and creative to show appreciation this month. The holidays are over, winter isn’t, and the world doesn’t feel like a very nice place right now, so we could all use a little pick-me-up.
Nonprofit Marketing Guide
FEBRUARY 1, 2017
Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy.
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Selfish Giving
JANUARY 31, 2017
Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries. Download the Transcript. Download the Transcript - EP200.
iMarketSmart
FEBRUARY 1, 2017
1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be major gift donors? 3. Who among those leads has a donor advised fund or family foundation? 4. Why do each of those leads care about my organization’s mission? 5. In the minds of each of those leads, how does my organization rank compared to other charities?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
JANUARY 31, 2017
Lots of great questions and comments popped up in response to The Dangerous Dictum of “Mail more. Make more” Especially appropriate was a question by Tom Ahern : “Is there a bottom line for various sized groups?” Of course, as other commenters noted, there are different approaches depending on the organization or type of organization. For example, as Chip Heartfield noted , the political or advocacy organization in the midst-of a hard-fought, time-sensitive campaign is likely to use differ
Nonprofit Marketing Guide
JANUARY 30, 2017
Winston C. Trumpet. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Winston C. Trumpet is an eighteen-year veteran in the nonprofit management field.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
FEBRUARY 3, 2017
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s something you are supposed to do). 2. Reciprocity (in exchange for something of value – service). 3. Appreciation (recognition that the service was good). 4. Sympathy. 5. Empathy. Etc. But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?
The Agitator
JANUARY 29, 2017
Would you believe it took a study to discover we want to be wanted?! That’s right, the global ad agency, Wunderman, commissioned a study with Penn Schoen Berland that found that 79% of consumers in the US and 72% in the UK between the ages of 18-65 want brands to actively demonstrate that “they understand and care about me” Going further, the study says that 56% of US consumers and 54% in the UK say they feel more loyal towards brands that show a deep understanding of their pri
Nonprofit Marketing Guide
JANUARY 31, 2017
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries ).
Fundraising Coach
FEBRUARY 3, 2017
Charitable Gift IRA Rollover: The Past In 2006 I was visiting with a donor who was very excited about the recent Pension Protection Act that enabled him to give from his IRA to charity. The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified Contribution Distribution (QCD) to a qualified charity without having to count the funds distributed from his IRA as ordinary income.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
JANUARY 30, 2017
I’d like to connect with you on LinkedIn. Full disclosure: I pretty much like to connect with everyone in the fundraising/nonprofit sector on LinkedIn. By doing so, all of my connections get to see what I’m up to and that’s pretty good for business. But you can benefit too. Here’s how: If I “like” your post(s), they’ll get spread to my connections (over 5,000 and growing… mostly c-level and senior-level leaders in the sector as well as authors and
The Agitator
FEBRUARY 1, 2017
This marketer, writing in Targeted Marketing , clearly has had enough of the unceasing fundraising appeals he’s received from the Democratic Congressional Campaign Committee. Here’s the eighth message, which pushed him over the edge. And here’s his reaction … “Final notice”? That reeks of desperation covered by a thin veneer of b t. “Emotional hot-button copy is essential for driving action.
Nonprofit Marketing Guide
FEBRUARY 3, 2017
How is everyone doing? Let’s wrap up the week with some Mixed Links… Want to know the best time to post on social media? Buffer explains Why There’s No Perfect Time to Post on Facebook. Appeal letters not performing like you want despite having great stories? Find out what to do When stories in appeals kill your fundraising results. Uh oh.
Lets Talk Nonprofit
FEBRUARY 1, 2017
Even the best boards want to be better. That's why, from time to time, you should benchmark your nonprofit board. Sometimes, just knowing how you compare helps you see where there are opportunities for change…and improvement. A good place to start is by understanding what other boards are doing. Before you begin, you need to understand where you are.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
iMarketSmart
JANUARY 29, 2017
The post How to get your donors to clean up your database for you appeared first on MarketSmart | .
The Agitator
FEBRUARY 2, 2017
Over at the UK’s 101Fundraising, Matthew Sherrington has bravely shared his thoughts on the changes and trends he thinks will affect fundraising over the next five years or so. His 12 insights from the crystal ball are well-informed, cover most aspects of fundraising, and well worth a read. Two in particular resonated with me. “Expectations of funders and supporters alike are changing , and are more demanding.
Nonprofit Marketing Guide
FEBRUARY 2, 2017
Here’s what’s happening at Nonprofit Marketing Guide this month: Coaching: Starts Feb 08: Nonprofit Marketing Accelerator – Planning Your Work: Mastering Your Editorial Calendar in 2017. Kivi Leroux Miller leads this 6-week coaching session where you’ll design and build an editorial calendar for your nonprofit’s communications.
Nonprofit Tech for Good
FEBRUARY 1, 2017
On February 28, 2017 Donald Trump, the 45th President of the United States, will present the 95th in-person State of the Union Address. For days before, the day of, and for days after the hashtag #SOTU will be a top trending topic on Twitter. With online and offline activism at unprecedented levels, this year’s State of the Union is likely to attract large online and broadcast audiences.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Tech for Good
FEBRUARY 1, 2017
On February 28, 2017 Donald Trump, the 45th President of the United States, will present the 95th in-person State of the Union Address. For days before, the day of, and for days after the hashtag #SOTU will be a top trending topic on Twitter. With online and offline activism at unprecedented levels, this year’s State of the Union is likely to attract large online and broadcast audiences.
The Agitator
JANUARY 30, 2017
It’s terrifically gratifying to see the public abhorrence to President Trump’s idiocy regarding immigrations and refugee bans, the environment, family planning and abortion services … and he’s barely getting started. [Sorry if you’re on Trump’s wavelength on these issues, but I can’t think of a less inflammatory word than ‘idiocy’, and The Agitator is, after all, about agitating.
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