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Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!
As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions. Don’t bury the lead and get straight to the point.
Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You can still savor the rest of summer, but you also need to start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful.
By Ray Gary. Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. Non-profits aren’t immune to the changes driven by new technology.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.
I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. Ever curious about what communications directors need, I asked two poll questions about where they felt they most needed more examples and inspiration for their own work product. Communications and fundraising bloggers, take note!
Thanks to everyone who shared my newsletter with friends and colleagues last week. A special thanks to those people who wrote to tell me they are rabid fans !! I'll be updating you in a couple weeks on my progress! I had to apologize to my mom last week. After taking her to the hair dresser I didn't have time for lunch. "That fine," she said. "But pull into Burger King because I'm craving a Whopper.
Thanks to everyone who shared my newsletter with friends and colleagues last week. A special thanks to those people who wrote to tell me they are rabid fans !! I'll be updating you in a couple weeks on my progress! I had to apologize to my mom last week. After taking her to the hair dresser I didn't have time for lunch. "That fine," she said. "But pull into Burger King because I'm craving a Whopper.
Establishing workplace culture isn’t easy. It can makes months, if not years, of trial-by-error testing, and even then there’s no guarantee that your staff will react the way you want them to. And this makes sense: individuals have vastly different preferences and comforts. Making them all happy is about as easy as picking a movie they all want to watch on Netflix.
As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters to call you for quotes?
Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have […]. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
One of the hardest parts of starting a new job is becoming comfortable with your position and all that it entails. Onboarding processes are helpful, but they can’t make you completely accustomed to your role. Owning your role take time and a whole lot of practice; it can several months to truly get in the swing of things. If you’re the executive director your role becomes harder still: you need to be a good manager while maintaining an appropriate and consistent face for your organization.
Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!
Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause. This checklist consists of 100 tasks that you should try to complete within 100 days of starting your new job.
Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out. Actually, being good scientists, they wanted to analyze donor’s metacognition about awareness activities vis-à-vis whether the cause was already in the donor consideration set.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Reporting to the board may be daunting, but it’s incredibly important. Your board is tasked with overseeing your organization, and providing them with a snapshot into the health of the organization’s fundraising is critical to their success. The post What You Should Include in a Board Presentation (with Examples & A Free Template) appeared first on Fundraising Report Card.
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters.
The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you. (But before we get to that, if you are interested in repurposing, media relations, or bequests marketing, scroll down to the end of this post – I just added a bunch of new training opportunities!
Email – not Facebook, Twitter, Instagram and other social media platforms—remains King of Hill when it comes to driving online advocacy action and contributions. That’s the key nugget delivered to nonprofit news and public media organizations by. Jesse Littlewood, a campaigner and digital strategist who’s helped build Common Cause’s impressive digital advocacy and fundraising efforts from 250,000 supporters to over 1 million in 36 months while yielding millions of dollars in small, individual gi
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Looking for some inspiration? Check out these social media accounts and websites from the best thought leaders the nonprofit sector has to offer. (Side note: many of these folks have spoken at Cause Camp , and, who knows, maybe some of them will come back in 2019! ). 1. Julia Campbell ( @JuliaCSocial ). Julia is an author, consultant and speaker who helps plan and launch modern nonprofit marketing campaigns.
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters.
Some fundraisers believe that donors are born the way they are and little can be done to change them. Others believe that valuable and committed donors aren’t born that way; they have to be created. My experience is that these beliefs are often a mirror reflection of the fundraisers themselves. The “donors are born that way” folks have a fixed mindset about themselves: firm in the belief that their, character, intelligence, abilities, etc. are static and were present at birth
Soon we’ll enter the “crank-up-for-year-end-giving-and-2019- acquisition -efforts” phase of the year and we’ll have lots to say about key elements of all that. However, let’s not forget that behind all the research, advice, commenting and debate the Agitator and our readers engage in we’re all participants in a shared and fundamental mission: changing the world.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy.
As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization. But, to insure a brighter future we need to look beyond this and motivate folks who care about our subject matter to give– perhaps for the first time.
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